Pesquisas de Feedback

Feedback surveys are structured tools designed to collect opinions, insights, and evaluations from individuals about a product, service, event, or experience. Organizations, businesses, educators, and event planners use feedback surveys to gauge satisfaction, identify areas for improvement, and make data-driven decisions. These surveys can be tailored for a variety of scenarios, such as post-purchase feedback, employee engagement, course evaluations, customer service assessments, and event follow-ups. By gathering direct input from stakeholders, feedback surveys help organizations understand what’s working well and where changes are needed.

With Jotform, creating and managing feedback surveys becomes a seamless process. Jotform’s intuitive drag-and-drop Form Builder allows users to design custom surveys without any coding knowledge. Users can choose from thousands of ready-made templates or build their own from scratch, adding fields, widgets, and integrations as needed. Submissions are automatically organized in Jotform Tables, making it easy to analyze responses and share results with team members. Whether you’re collecting feedback from customers, employees, or event attendees, Jotform streamlines the entire process, helping you turn valuable insights into actionable improvements.

Use Cases of Feedback Surveys

Feedback surveys are versatile tools that can be adapted to a wide range of scenarios, each with unique objectives and requirements. Here’s how they can be used, who might use them, and how their content can differ:

1. Possíveis Casos de Uso

• Customer satisfaction surveys after a purchase or service interaction
• Employee engagement or exit surveys within organizations
• Event feedback forms for attendees, speakers, or sponsors
• Course or training evaluation surveys for students or participants
• Product feedback surveys for beta testers or end-users
• Website or app usability surveys for digital products

2. Pontos de Resolução de Problemas

• Identify strengths and weaknesses in products, services, or experiences
• Uncover trends in user satisfaction or dissatisfaction
• Gather suggestions for improvement directly from stakeholders
• Measure the effectiveness of recent changes or initiatives
• Support data-driven decision-making and continuous improvement

3. Possíveis Proprietários e Usuários

• Business owners, customer service managers, and marketing teams
• HR professionals and organizational leaders
• Organizadores e coordenadores de eventos
• Educators, trainers, and course administrators
• Product managers and UX/UI designers

4. Diferenças nos Métodos de Criação

• Content and fields vary by use case: customer surveys may focus on satisfaction and likelihood to recommend, while employee surveys might include questions about workplace culture and management.
• Event feedback forms often include rating scales for logistics, speakers, and overall experience.
• Product feedback surveys may use open-ended questions for feature suggestions or bug reports.
• Some surveys require anonymity, while others may collect contact information for follow-up.

In summary, feedback surveys are adaptable tools that serve a broad spectrum of needs, with their structure and content tailored to the specific goals and audience of each use case.

How to Create a Feedback Survey

Creating an effective feedback survey with Jotform is a straightforward process that can be customized for any scenario, whether you’re seeking customer opinions, employee insights, or event evaluations. Here’s a step-by-step guide to help you design, distribute, and manage your feedback survey for maximum impact:

1. Define Your Objective:

• Clearly identify what you want to learn from your survey. Are you measuring customer satisfaction, gathering employee feedback, or evaluating an event? Your objective will guide the questions you include.

2. Escolha um Ponto de Partida:

• Acesse sua conta Jotform e clique em "Criar" na página "Meu Espaço de Trabalho".
• Select “Form,” then decide whether to start from scratch or use one of Jotform’s 10,000+ feedback survey templates. Templates can save time and provide inspiration for question types and layout.

3. Select a Layout:

• Choose between Classic Form (all questions on one page) or Card Form (one question per page). Card Forms are ideal for longer surveys or when you want to guide respondents step by step.

4. Add and Customize Form Elements:

• Use the drag-and-drop Form Builder to add fields such as multiple choice, rating scales, Likert scales, open-ended text boxes, and dropdowns.
• For customer feedback, include questions about satisfaction, product quality, and likelihood to recommend.
• For employee surveys, add questions about workplace environment, management, and professional development.
• For event feedback, include ratings for organization, content, and logistics, as well as open-ended suggestions.
• Use widgets for advanced features like star ratings, sliders, or file uploads for more detailed feedback.

5. Personalize o Design:

• Clique no ícone de rolo de pintura para acessar o Designer de Formulários.
• Ajuste cores, fontes e temas para combinar com sua marca ou evento.
• Adicione o logo da sua organização para um toque profissional.

6. Set Up Notifications and Privacy:

• No menu Configurações, configure notificações por e-mail para alertá-lo sobre novas respostas.
• Configure e-mails automáticos para agradecer aos respondentes pelo feedback.
• If anonymity is important, ensure that identifying fields are optional or omitted.

7. Publique e Compartilhe sua Pesquisa:

• Clique em "Publicar" para gerar um link compartilhável.
• Distribua sua pesquisa por e-mail, redes sociais ou incorpore-a ao seu site.
• For internal surveys, restrict access to specific users or teams.

8. Teste e Publique:

• Use o recurso de Visualização para testar sua pesquisa e garantir que toda a lógica e os campos funcionem como esperado.
• Submit a test response and verify that data is collected correctly in Jotform Tables.

9. Analyze and Act on Feedback:

• Review responses in Jotform Tables, using filters and search to identify trends.
• Export data for further analysis or share results with stakeholders.
• Use insights to implement improvements and close the feedback loop.

By following these steps, you can create a feedback survey that is tailored to your audience, easy to complete, and delivers actionable insights for your organization.