Smart Flow: A podcast by Jotform

Smart Flow Podcast brings you conversations with healthcare leaders, clinicians, and tech experts on AI, telemedicine, patient experience, and innovation. Discover the tools and strategies more connected healthcare.

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Smart Flow: A podcast by Jotform

E12

Episode 12: How To Market Large-Scale Healthcare Events With Proven Strategies

This episode of the Smart Flow Podcast features Amanda Ciccatelli, Senior Director of Marketing and US Events at HLTH, a community focused on global healthcare connections. Amanda discusses HLTH's mission to improve healthcare accessibility and equity, and shares her journey into leading event marketing.

Publish Date: Oct 03, 2025

Smart Flow: A podcast by Jotform

E11

Episode 11: Improving US Healthcare with Smart Teams and Smarter Tech

In this episode of the Smart Flow Podcast, we connect with Scott Becker and discuss how healthcare leaders can adapt to these systemic challenges while maintaining high-quality patient care. According to healthcare law and media expert Scott Becker, bureaucracy and staffing shortages drive the growing gap between patients and their providers. He advocates for a dual investment in technology and human capital, arguing that neither can succeed without the other. Scott also stresses the importance of building strong, collaborative teams and adapting content and leadership strategies to meet evolving healthcare demands. In this episode of the Smart Flow Podcast, host Chad Franzen of Rise25 sits down with Scott Becker, Founder of Becker’s Healthcare, to discuss navigating the disconnects in the healthcare space. Scott talks about the role of short-term journalism in modern media, his approach to hiring team members, and why technology must complement healthcare providers.

Publish Date: Aug 06, 2025

Smart Flow: A podcast by Jotform

E10

Episode 10: Boosting Dental Practice Revenue Through Smart Marketing and AI Integration

In this episode of the Smart Flow Podcast, we dive deep into the world of dental marketing with Ryan Torresan, CMO of Peak Dental Services! Discover how to keep appointment books full without straining your staff or wasting resources.

Publish Date: Jun 12, 2025

Smart Flow: A podcast by Jotform

E09

Episode 9: Community-Driven Healthcare, the Patient Experience, and Mission-Driven Marketing

Chief Marketing Officer at TotalCare, to discuss values-based marketing for emergency care facilities. Dion discusses TotalCare’s faith-driven mission, strategies for maintaining a strong culture during rapid expansion, and how patient feedback influences marketing performance.

Publish Date: Jun 02, 2025

Smart Flow: A podcast by Jotform

E08

Episode 8: Transforming Healthcare With Data-Driven Telemedicine

For hospitals facing increasing demands for specialty care in neurology and psychiatry, limited on-site resources can delay critical interventions and negatively impact patient outcomes. While telemedicine offers a promising solution, how can healthcare systems implement it effectively to ensure quality and sustainable growth?

Publish Date: May 30, 2025

Smart Flow: A podcast by Jotform

E07

Episode 7: How AI is Transforming Personalized Cancer Treatment

Cancer treatment is advancing rapidly, with countless therapy options available to patients. How can doctors determine which treatment is right for each individual, especially with limited time and complex information? With the stakes so high, what’s the smartest way to personalize cancer care without adding friction to clinical workflows?

Publish Date: May 28, 2025

Smart Flow: A podcast by Jotform

E06

Episode 6: Revolutionizing Healthcare With Purpose-Driven Collaboration

Colt Briner is the Chief Marketing Officer at Trend Health Partners, which enhances financial clarity with payers and providers through cost-saving, innovative solutions. He is also the Founder and Principal Consultant at Scrappy AF Solutions, a marketing consultancy where he supports multiple nine-figure B2B brands across various industries.

Publish Date: May 06, 2025

Smart Flow: A podcast by Jotform

E05

Episode 5: EMS Marketing That Matters: How To Reach and Support Communities

Angelia Caballero is the Creative Marketing Director at Patriot Ambulance Service Inc., an independent EMS provider in Flint, Michigan. In this role, she leads branding and visual communication initiatives to enhance the company's presence in the healthcare sector.

Publish Date: May 06, 2025

Smart Flow: A podcast by Jotform

E04

Episode 4: Redefining Leadership and the Patient Experience in Healthcare Marketing

Marissa Ferraraccio-Shapiro is the Founder and Fractional CMO at Forte Marketing Services, a results-driven marketing consultancy. She also serves as the VP of Marketing at QualDerm Partners, where she helped redefine the brand’s online presence, resulting in a 35% year-over-year increase in retail sales. As a growth-driven leader in B2C digital marketing, Marissa has over 16 years of experience developing performance marketing strategies for mid-sized businesses across technology, healthcare, and consumer industries.

Publish Date: May 06, 2025

Smart Flow: A podcast by Jotform

E03

Episode 3: Organic Growth Strategies in Dental Marketing

Ana Stariha is the Marketing Manager, SEO, and Social Media Specialist at Peak Dental Services, which helps dental practices manage their operations efficiently. With experience in the AI space, she has piloted and expanded an AI social media platform.

Publish Date: May 06, 2025

Smart Flow: A podcast by Jotform

E02

Episode 2: How Smart Storytelling Drives Business Growth

Maxwell C. Pollock is a Content Marketing Manager at WRS Health, a cloud-based EHR and practice management software.

Publish Date: May 06, 2025

Smart Flow: A podcast by Jotform

E01

Episode 1: Healthcare Leadership: Revolutionizing Home Care Services

Uma Das Munshi is the Owner and CEO of SYNERGY HomeCare, a company that provides private home care to the elderly. As a healthcare executive and physical therapist, she has 25 years of experience in post-acute care.

Publish Date: May 06, 2025