Episode 88: AI's Industry Impact with Jon Morra (Zefr)

About the Episode

Explore the evolving role of artificial intelligence in the brand safety and media verification space with Jon Morra, Chief AI Officer at Zefr. In this episode, we dive deep into how Zefr uses large-scale machine learning and AI to help major platforms like TikTok, Meta, and YouTube ensure content appropriateness for advertisers. Learn how AI is rapidly transforming classification, misinformation detection, and the future of content enforcement at scale, especially as generative content becomes more mainstream. Jon also shares unique insights on building AI systems that solve real challenges in digital advertising, from identifying brand misappropriation to enabling dynamic, scalable human-AI collaborations. With a behind-the-scenes look at how technology is reshaping content moderation and advertising integrity, this episode is essential for anyone interested in the intersection of AI, media, and responsible brand engagement.