Lead Form Builder
Capture high-quality leads and grow your sales pipeline with Jotform’s powerful lead form builder. Design fully customized, mobile-ready forms in minutes, integrate them with your CRM, and start turning website visitors into qualified prospects — all without any coding.
Lead Form Templates
Stop starting from scratch. Jotform offers dozens of lead form templates to help you get up and running fast — so you can collect essential customer info, qualify leads, and boost conversions without slowing down your marketing campaigns.
Benefits
Capture More Leads with Less Effort
Custom Forms That Match Your Brand
Create professional-looking forms that reflect your logo, colors, and messaging. Whether on your landing pages, pop-ups, or social ads, every form will feel like a natural extension of your brand.
Automate Follow-Ups and CRM Workflows
Jotform integrates with platforms like HubSpot, Salesforce, Mailchimp, and over 100 other integrations. Automatically add new leads to your sales pipelines, trigger welcome emails, or create follow-up tasks the instant someone submits your form.
Mobile-Optimized to Maximize Conversions
All Jotform forms are responsive by default, ensuring leads can complete your forms easily from their smartphone or tablet — critical for paid ads, social campaigns, and on-the-go visitors.
Advanced Fields and Conditional Logic
Use dropdowns, sliders, multi-step pages, or hidden fields to collect exactly the info you need. Conditional logic personalizes the experience, showing only the most relevant questions to keep conversion rates high.
Visual Analytics and Lead Reports
Turn submissions into actionable insights with Jotform’s built-in Report Builder. Track lead volume, spot high-performing campaigns, and share beautiful visual summaries with your team or clients.
Testimonials
What our users say about Jotform
Frequently Asked Questions
All your questions about Jotform — answered. Check out our FAQs for answers to common questions, or contact our support team for further information.
What is a lead form builder?
A lead form builder is an online tool that helps you create forms to capture contact details and qualify prospects. With Jotform, you can easily design and embed lead forms on your website, landing pages, or ads — no developer required.
How do I build a lead form for my website without coding?
Jotform’s lead form builder makes it simple to create professional forms with a drag-and-drop interface — no developer needed. You can customize fields, add your branding, and embed forms directly on your site to start capturing leads in minutes.
Can I connect my lead forms to HubSpot, Mailchimp, or Salesforce?
Yes! Jotform integrates seamlessly with popular CRM and email marketing tools like HubSpot, Salesforce, and Mailchimp. This means new leads are automatically synced with your pipelines or email lists for instant follow-up.
What should I include in a lead capture form to get more conversions?
It’s best to keep forms short and relevant. Ask only for key details like name, email, and maybe one qualifier (like budget or company size). With Jotform, you can use conditional logic to show extra questions only if they’re needed, making forms feel personalized and easier to complete.
Can I create multi-step or conversational lead forms with Jotform?
Absolutely. Jotform lets you build multi-page forms that break questions into smaller sections, or use conditional logic to create a conversational flow. This reduces overwhelm and helps boost completion rates.
Is it possible to use Jotform lead forms on landing pages or in paid ads?
Yes. You can embed Jotform forms on your dedicated landing pages or share direct links in Google, Facebook, or LinkedIn ads. Since every form is mobile-optimized, you can capture leads easily even from on-the-go visitors.
How secure is the data collected through Jotform lead forms?
Very secure. All form submissions are encrypted with 256-bit SSL, and Jotform is GDPR-friendly. You can also password-protect forms or control team access to keep your lead data private.
Can I track how my lead forms are performing?
Yes. Jotform’s built-in Report Builder turns submissions into clear charts and tables so you can see where leads come from, spot top campaigns, and share reports with your team. This helps you double down on what’s working.
Is Jotform free to use for lead forms?
Jotform offers a free plan that lets you build forms and start collecting leads right away. As your business grows, you can upgrade for more submissions, advanced integrations, and branded form options.
Will my lead forms work on mobile devices?
Definitely. Jotform forms are fully responsive, so prospects can fill them out easily on smartphones or tablets. This is essential for converting traffic from social media or mobile ad campaigns.
How fast can I launch my first lead form with Jotform?
Very fast. Choose a template, drag and drop your fields, and publish — all in just a few minutes. You’ll be ready to capture leads on your website, landing page, or through shared links right away.