How to track if users came from Google Ads?

  • Marfin_Agenzia
    Domanda del 12 marzo 2024 alle ore 13:26

    Salve vorrei inserire un TAg di monitoraggio sul form a cui arrivano i clienti tramite google ADS. come posso procedere?

    Grazie

  • Gian_D Jotform Support
    Risposta del 12 marzo 2024 alle ore 14:05

    Hi Marfin_Agenzia,

    Thanks for reaching out to Jotform Support. Unfortunately, our Italian Support agents are busy helping other Jotform users at the moment. I'll try to help you in English using Google Translate, but you can reply in whichever language you feel comfortable using. Or, if you'd rather have support in Italian, let us know and we can have them do that. But, keep in mind that you'd have to wait until they're available again.

    Now, let me help you with your question. You can add UTM Tracker to track where the user came from. I cloned your form and added a UTM Tracker to track which URL has been used to access the form. Check out the screencast below:

    How to track if users came from Google Ads? Image 1 Screenshot 60

    As you can see, it is showing that the form was accessed via Google Ads. I made it visible for the sake of demonstration, but you can hide that field. You can clone my demo form to make things easier, or you can add it to your form on your own. Let me show you how to do it:

    First, let's add the UTM Tracker to your form:

    1. In Form Builder, click on Add Form Element on the left side of the page, and drag and drop Short Text widget on your form.
    2. Change the label of your form to UTM Tracker.

    How to track if users came from Google Ads? Image 2 Screenshot 71

    Then, we need to configure your UTM Tracker. Let's do it:

    1. Click on the Gear icon of your UTM Tracker, and click on the Advanced tab.
    2. Toggle on the switch for Hide Field, and Read Only.

    How to track if users came from Google Ads? Image 3 Screenshot 82

    Now, to use your UTM Tracker, we need to copy the Unique Name of that field, and create a URL that we can use for tracking. Here's how to do it:

    1. Scroll down on the right side of the page, and click on the Field Details panel.
    2. Copy the text inside the Unique Name field.

    How to track if users came from Google Ads? Image 4 Screenshot 93

    3. Follow the pattern below to create a URL with the UTM Tracking parameter:

    https://form.jotform.com/{form ID number}?utmTracker=GoogleAds

    How to track if users came from Google Ads? Image 5 Screenshot 104

    You can use that URL in your Google Ads to redirect users to your form using that URL, and then, you can track them in your Jotform Tables.

    That's it. Let us know if you have any other questions.

  • Marfin_Agenzia
    Risposta del 14 marzo 2024 alle ore 11:46

    thanks