How to Integrate Your Jotform Forms with Salesforce

October 14, 2025

Integrating your form with Salesforce is a smart way to make your sales process faster and more efficient. Salesforce is a powerful Customer Relationship Management (CRM) platform that helps you manage accounts, build stronger client relationships, and close deals more easily. It includes tools like contact management, sales forecasting, and workflow automation — everything you need to keep your sales pipeline moving smoothly.

By connecting your forms to Salesforce, you can automatically turn submissions into new leads or records—no need to copy and paste anything. It’s quick to set up and helps you save time, cut down on errors, and keep your team on the same page so you can focus on what really matters—growing your business.

Integrating Your Form with Salesforce

Whether you’re building a brand-new form or updating one you already have, connecting it to Salesforce is quick and easy—here’s how to get started:

  1. In Form Builder, in the orange navigation bar at the top of the page, click on Settings.
  2. Now, in the menu on the left side of the page, click on Integrations.
  3. Then, click on Salesforce.
Form Builder showing the Settings tab selected in the orange navigation bar, with Integrations menu open and Salesforce integration highlighted
  1. Next, click on Authenticate.
Salesforce integration window in Form Builder showing the Authenticate button ready to connect the account
  1. In the window that comes up, enter your Salesforce Login Credentials, and then click on Log In.
Salesforce login window prompting the user to enter credentials to connect with Jotform integration
  1. Now, select your Salesforce Action:
    • Create or Update a Record — Choose this if you want to create a new Salesforce record or update one that’s already in your account—it’s an easy way to keep your data fresh and up to date.
    • Find Existing Record — Select this to look for an existing record or create a new one automatically if it’s not already in your Salesforce account.
  2. After that, click on Next.
Salesforce integration setup screen showing options to create, update, or find existing records in form
  1. Then, click on the Downward Arrow icon to select a Salesforce Object.
Selecting a Salesforce Object from the dropdown menu in form’s Salesforce integration setup
  1. Edit the Create Record to map the Salesforce Object fields to your form fields. Click on the Add Field link at the bottom of the fields if you want to add more fields. If needed, you can toggle on the following options:
    • Update an Existing Record — Turn on this if you want Salesforce to update existing records automatically whenever the data in your selected fields matches what’s already in your database. You can click on Add Field to include more fields for duplicate checking.
    • Attachments — Turn on Attachments if you want to send uploaded files and a PDF copy of the submission straight to Salesforce.
  2. Once you’re done, click on Save.
Mapping Salesforce Object fields to form fields in the Create Record setup screen
  1. If you selected Find Existing Record as your Salesforce Action, you can enable the Create a Record option to map the Salesforce Object fields to your form fields.
Configuring the Find Existing Record action in form’s Salesforce integration with the Create a Record option enabled

After saving it, you’ll see the actions you created, along with the Action Logs and Add New Action buttons.

Salesforce integration page in form showing created actions with Action Logs and Add New Action buttons

When you hover over an existing action, you’ll also notice the Gear (edit) and Trash Can (delete) icons, which are handy for making quick changes anytime.

Form Salesforce integration showing Gear and Trash Can icons for editing or deleting an existing action

Connecting Your Salesforce Agent

Jotform makes it simple to connect your Salesforce Agent and decide exactly what data it can access. You can easily link your agent to Salesforce, then choose a template with the object types or articles that best fit your customers’ questions. Want a step-by-step walkthrough? Our guide on How to Connect Your Salesforce Agent has you covered.

You can start adding actions that let your Salesforce Agent create, update, or display data from Salesforce right in a conversation. You can even train your agent to give smarter, context-based answers using Salesforce Knowledge Articles. For a full breakdown of how to do it, head over to our guides below to learn more.

Update

Jotform is also available with Salesforce AppExchange. By adding Jotform from Salesforce AppExchange, you’ll have a Salesforce button directly on your forms, allowing you to map object fields to form fields in seconds.

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