The best Shopify apps to boost sales

One of the best parts about using Shopify as your e-commerce platform is that it includes a massive ecosystem of third-party apps, many of which have been designed specially for Shopify. By taking advantage of these apps, you can increase the functionality of your store — in turn, leading to a well-run business that better attracts, serves, and retains customers.

So, which apps in particular can give your business that extra edge? When it comes to increasing sales, there are apps that can help maximize conversions, reduce the number of abandoned shopping carts, keep inventory levels up, and much more. Take a look at what other business owners consider the best Shopify apps to boost sales.

What is a Shopify app? 

The Shopify platform lets you build an online store and accept payments. But the pre-installed features are basic. Sure, you can add products and choose a theme, but that’s about it. 

Most businesses need something a little more robust to manage their online stores. Enter Shopify apps. These third-party extensions offer more advanced features and tools, such as artificial intelligence (AI) chatbots and inventory management software. 

Shopify apps let you customize your website to truly fit your company’s needs — without any coding. All you need to do is install your chosen apps on your Shopify store, and voila — increased functionality.

The Shopify App Store currently has over 8,000 apps. Chances are, whatever function you need already has an app (or 10) ready to go. Here are a few types of apps you can install

• Accessibility apps to help people with disabilities navigate your site
• Affiliate marketing apps to partner with outside sellers 
• Inventory management tools 
• Product review extensions 
• Search apps to make it easier for customers to find products 
• Web development apps for adding banners, pop ups, and more 

Some apps are completely free, while others have monthly subscriptions or one-time fees. Take the time to read reviews carefully before you commit to a paid plan.

Best Shopify apps for email marketing

Email is still one of the most effective ways to connect with customers and promote your products. These convenient apps let you create stylish emails right inside the Shopify platform instead of juggling multiple platforms. 

OptiMonk

Shopify merchants can use OptiMonk to create popups that trigger when the user intends to exit your site, capture email addresses, upsell additional products, and much more.

“The app helps you optimize your customer journey by creating personalized messages for buyers,” says Alex Williams, CFO at FindThisBest. “This creates a bond between you and the customer, encouraging them to buy your products and ultimately increasing sales and conversion rates.”

OptiMonk is easy to use and features a drag-and-drop editor in addition to an extensive library of pop-up templates. Businesses can A/B test popups to find the ones that work best with their audience. 

This app includes a free plan for up to 10,000 page views each month as well as multiple tiers of paid plans starting at $19 per month.

Klaviyo

Klaviyo lets you send marketing messages through three channels: email, SMS, and push notifications. This means you can contact customers on their terms.

One of the app’s biggest strengths is its advanced segmentation tools. These features allow you to hyper-personalize your messages with only a few clicks. For example, you could send upselling messages to everyone who’s ordered hiking gear in the last month (“Did you forget a headlamp for your next adventure?”). Or you could entice inactive customers with exclusive coupons. 

It also comes with pre-built automated workflows. The premise is simple: You create emails or SMS messages ahead of time, and Klaviyo automatically sends them when your customers behave in certain ways. A visitor who abandons their cart, for instance, could get a reminder email encouraging them to finish the sale. These workflows can save time and boost conversions with minimal effort on your part. 

Klaviyo stands out for its data analytics features, too. The app automatically monitors customer lifetime value, revenue, and other metrics. These insights make it easy to keep a close eye on your campaign performance. And who knows what you’ll uncover about your customers when you take the time to study them closely. 

Klayivo offers a free plan for up to 250 email contacts and 150 SMS contacts. It also has paid Email + SMS plans starting at $35 per month, which let you send more messages.

Best Shopify app for AI chatbots 

Even the largest sales teams can’t chat with every person who visits your Shopify store — it’s just not practical. Bridge that gap by using this AI chatbot to hold intelligent conversations with your customers. 

Jotform AI Chatbot & Live Chat 

Give your visitors around-the-clock support with Jotform’s AI chatbot. This friendly chatbot is always on hand to deliver excellent customer service. Whether your clients need help choosing the right clothes or have urgent shipping questions, your chatbot is there to help. 

Jotform’s chatbot is unique because it learns from your store’s data. FAQs, product descriptions, even your “About Us” page — the AI agent reads it all and uses this information to interact with customers. For example, it can guide customers through purchase decisions using the data it’s absorbed from your store. This process saves time because you don’t need to code or train the chatbot yourself. 

The AI learns your brand voice, too. You could have a sassy AI agent, give it a sense of humor, or keep it strictly professional. This customization makes conversations feel more authentic and human, boosting engagement. 

Other top features include

• Absolutely no coding necessary 
• Ability to test the chatbot’s performance and iron out any kinks, such as weird phrasing or incorrect shipping info 
• Automatic updates every time you add new products or update their details
• Continuous learning from conversations with clients 
• Convenient integrations with productivity tools, such as Google Calendar and Slack 
• Personalized product recommendations 

Jotform’s free plan includes up to 5 chatbots and 100 monthly conversations, while paid plans start at $34 per month when billed annually.

Best Shopify apps for shoppable videos 

Say goodbye to static product photos and hello to captivating videos. These Shopify apps let you make this content “shoppable,” so customers can add items to their cart without clicking away from the video. It’s a great way to increase conversions — and cater to impulse shoppers who want your items right now. 

ReelUp

Short-form videos are all the rage on Instagram, YouTube, and even LinkedIn. ReelUp lets you add this content — known as “reels” — throughout your Shopify store. For example, you could show off your best-selling items with a carousel of reels on your homepage, or insert videos on individual product pages. 

ReelUp also offers many convenient e-commerce features. Start by tagging your videos with the products they show, allowing visitors to shop while they watch. You can also add discounts or even interactive wheels that customers can spin to win coupons. These tools can boost sales by making your online store more immersive and informative. 

ReelUp has a free plan that allows up to 100 video views per month. It also offers paid tiers ranging from $39.99 to $399.99 per month, depending on the number of video views you get. 

Videowise 

Videowise is great for displaying shoppable videos and images in your Shopify store. This platform offers a huge selection of video formats, including: 

• Galleries 
• Live videos simulcast on social media 
• Product videos 
• Shop-the-look videos 
• Video banners
• Video quizzes 
• Video sliders 

The app optimizes this content with AI, so you won’t have to worry about it bogging down your site or mobile app. 

Of course, you don’t need to produce all that content yourself. Videowise’s automated social listening tool scours the web for user-generated content (UGC) about your brand. Plus, you can request permission from the creators to import this content into your Shopify site. It’s an easy way to earn trust while celebrating your clients’ creativity. 

This platform has a free plan that allows you to display shoppable videos within the Shoppable App. However, you’ll need a paid plan to add videos to your site, which starts at $19 per month. 

Best Shopify apps for boosting performance 

No one wants to browse a clunky site that takes forever to load. Use these Shopify apps to supercharge your store and track its performance closely. 

Yottaa

“Yottaa is a must-have app if you run a lot of third-party scripts for things like data tracking and website testing, which are typically some of the leading factors in slowing down a website,” says Jonathan Finegold, senior e-commerce manager at MedCline. 

“The slower your website, the more sales you lose,” Finegold continues. “We saw a 30-40 percent improvement in page speed with Yottaa, which better prioritizes and loads third-party scripts.”

Yottaa is free to use. However, paid plans start from $12,000 per year.

Lucky Orange 

Lucky Orange helps Shopify businesses understand how their customers experience their stores. It uses tools such as heatmaps and site visit replays to reveal where your customers focus their attention on the site and where they don’t show any interest. With this information, you can optimize your store to increase conversions and sales.

Businesses can filter session recordings based on criteria such as the number of new visitors or returning visitors, as well as view analytics to determine areas for improvement.

This app is free for businesses with up to 100 page views per month, and it offers five paid tiers starting at $32 per month.

Best Shopify apps for engaging visitors 

Getting visitors to your site is only half the battle. These platforms will help you grab their attention with more immersive features. 

PushOwl

“PushOwl Web Push Notifications helps bring prospective customers back to your website, which helps increase the conversion rate,” says Jon Lynn, founder at My Office Pod. “This application helps keep the consumer engaged on your website by sending them targeted notifications.” PushOwl Web Push Notifications is also great for implementing tactics to recover abandoned carts.

This app is free to use, but Shopify merchants can get additional features with two paid plans that start at $15 per month when billed annually.

Gameball

Gameball is the perfect app for Shopify merchants who want to increase sales by emphasizing customer retention and loyalty. With this app, your customers can earn points for completing specific actions — such as ordering more products or leaving reviews — and they can redeem these points in the Shopify store for cash back, discounts, and other rewards. Businesses can track their loyalty and retention efforts from the Gameball dashboard.

Gameball offers two paid tiers, with the Growth plan starting at $975 per month.

PushEngage

PushEngage increases sales by sending automated and personalized notifications to your customers. It can reduce cart abandonment, re-engage with users who aren’t currently on the site, increase click rates, and maximize sales.

The app is customizable, so businesses can set specific trigger rules for notifications and tailor the design for each type of message. It also enables businesses to segment their audience based on various factors, such as page views, location, and type of device used.

Jessica Kats, e-commerce and retail expert at Soxy, recommends this app because of its pricing structure. “It’s my pick because of the pricing strategy, which is free for up to 2,500 subscribers.” The app has three additional tiers starting at $8 per month when paid annually.

Grow your business with Shopify apps 

Any app on this list would give any store a leg up. But ultimately, the best Shopify apps to boost sales are the ones that help your store solve its own specific challenges and speak to the needs of your customers.

Get started by installing an AI chatbot on your site. This handy assistant will instantly answer your customers’ inquiries, even when you’re asleep or taking a well-deserved vacation. That way, you won’t have to slog through an overflowing inbox every day — or lose impatient customers to competitors. 

Once your chatbot’s up and running, experiment with different apps to see how your customers respond. Gen Z customers, for instance, may love shoppable videos, while older people might appreciate getting coupons via email. With a little trial and error, you’ll have a custom store with all the functions you need to grow your sales.