Insurance chatbots: Use cases and how to implement them

Consumers are always looking for ways to make life easier, and dealing with their insurance company is no exception. To provide faster, more user-friendly service, many insurance companies are now relying on chatbots. 

But what is a chatbot for insurance, and how can you create one for your company? These AI-powered virtual assistants help your insurance team handle everyday tasks like handling inquiries, processing claims, qualifying leads, and guiding customers on policies, while offering 24-7 assistance across different channels. So how do you get started building one?

First, you need to know where insurance chatbots best slot into your workflow. Then, launching your own is a matter of a few easy steps. 

Insurance chatbot use cases

Insurance chatbots handle all kinds of functions, and you can find or design ones tailored to fit specific needs or tasks. Not sure how a virtual assistant could work for your business? Here are some of the most common ways insurance chatbot are used:

• Claims processing: Insurance chatbots are especially useful for handling claims across all sectors. Chatbots like an insurance claims specialist AI agent can help customers file, track, and get answers about their claims, which takes these tasks off your team’s plate and improves the customer experience.
• Customer support: Navigating the insurance industry can be a challenge for any client, regardless of experience. Digital assistants like an insurance services AI chatbot can provide 24-7 answers and guidance to users looking for clarity.
• Renewals and reminders: Rather than having your team constantly monitor policy timelines and manually remind clients about payments or renewals, an insurance chatbot can handle it automatically. 
• Customer education: Whether customers need help finding the right policy or canceling an existing one, insurance chatbots like insurance quote AI agents or policy cancellation AI agents can act as end-to-end assistants, handling all their questions and concerns.

Finding the right chatbot provider for your use cases

When choosing an insurance chatbot provider, look for an AI chatbot builder that makes it easy to create a bot for any use case. Jotform AI Agents is a popular choice among businesses looking to use chatbot technology.

Jotform’s AI-chatbot-building suite lets you easily build a customer insurance chatbot from scratch or save time with a free, pre-trained AI chatbot template to fit your needs, like a finance and insurance AI chatbot. Ultimately, the right tool will let you build a bot for any insurance use case your business needs. But what can these AI-powered solutions really offer your business, agents, and customers?

Benefits of chatbots for insurance agencies

Adding an insurance chatbot to your workflow can transform the way your team approaches everyday processes like claims processing and customer support. These automated solutions can support your operations with

• Greater efficiency and cost savings: An insurance chatbot can take care of routine tasks like intake and claim filing, freeing teams to handle more complex tasks instead. Not only does this improve efficiency and productivity, but it also cuts costs that would otherwise be spent on manual workflows.
• Increased availability and reach: Your customers can access an insurance chatbot whenever they need assistance. This lets your business offer 24-7 support across time zones without adding extra staff.
• Improved customer satisfaction: Customers who interact with insurance chatbots are more likely to receive faster resolutions to their issues. Plus, AI technology makes the experience more personalized than standard self-service.
• Enriched data insights: Insurance chatbot conversation data can provide your team with vital information about claim trends, frequently asked questions, and more, which they can analyze to improve future customer experiences.
• Better scalability: As your business grows, insurance chatbots help your team manage requests without investing in more labor. Even with more queries, these digital solutions scale alongside your business while your team remains available to focus on complex issues.

To access these benefits, you’ll need to build an insurance chatbot of your own. Read on to learn how.

How to implement an insurance chatbot

You’ve probably already  seen some well-known insurance chatbots in action, like Progressive’s Flo assistant or Lemonade’s AI Jim. But how do you get your own insurance chatbot up and running? It’s easier than you might think. Simply follow these basic steps to get started on the path to better efficiency.

1. Determine your chatbot’s purpose

Before you can actually build an insurance chatbot, make sure you have a clear vision of what you want it to do. Setting clear goals and success benchmarks will help you get the most out of your digital assistant.

Whether you need a chatbot to streamline filing or help prepare quotes, its purpose will shape thes features, training, and design. This purpose becomes your blueprint for building, launching, and refining the solution so it meets your goals.

2. Choose the right AI tools

After defining your insurance chatbot’s overall purpose and what you want it to do, you can focus on the AI technologies that will help you reach those goals. While many AI chatbots have similar features, keep an eye out for technologies like the following:

• Machine learning (ML)
• Large language models (LLMs)
• Generative AI

Your chatbot’s AI capabilities determine thetasks it can handle. For example, a chatbot that answers customer questions needs a strong LLM to understand inputs and respond accordingly.

3. Integrate your new chatbot with your current tech stack

An insurance chatbot can streamline your operations, but it can become a nuisance if it doesn’t work with your existing tech stack. Connecting it with other tools, like your customer relationship management system, claims processor, or document management system expands its capabilities and makes implementation seamless.

By communicating with the other tools in your tech stack, your chatbot can pull in customer data that is key to long-term optimization. Insurance chatbots rely on this data to improve and deliver better results, while also cutting down on manual data entry across your systems.

4. Build your insurance chatbot

Building your insurance chatbot may be the easiest part of the implementation process. With the help of advanced, user-friendly solutions like Jotform AI Agents, you can create your ideal insurance chatbot in a matter of minutes.

You have the option to build a chatbot from scratch using Jotform’s chatbot builder, or you can choose from Jotform’s more than 7,000 AI agent templates. These templates save you time on things like design and training, allowing you to deploy your solution faster.

5. Test, deploy, and monitor your solution

Before launching your insurance chatbot, first be sure that its responses match your business’s brand voice. Start by running a few test queries through your systems before going live. Then, adjust as needed to make sure your AI assistant works just right.

But even with lots of fine-tuning before launch, your chatbot’s success depends on how your customers receive it. Keep an eye on conversation data, and use questionnaires or feedback forms to find and fix performance gaps.

Keep in mind that implementation doesn’t end after launch; it’s important not only to continue monitoring your tool’s performance but also to keep an eye on the latest insurance chatbot trends and stay ahead of the competition.

Future trends in insurance chatbots

It’s tough to predict how insurance chatbot technology will evolve, but there are a few areas where developers are likely to try improving its capabilities:

• Using AI for predictive analytics to improve risk assessment
• Offering more personalized insurance options based on customer data
• Improving fraud detection with the help of ML predictive analytics
• Expanding voice-enabled chatbots to create a more accessible self-service experience
• Reaching international customers using multilingual and omnichannel capabilities
• Integrating with Internet of Things smart devices to enable real-time risk assessment and claims automation

As these developments progress, chatbots for insurance agencies may play a larger role in the day-to-day operations of the insurance industry as a whole. That’s why staying ahead of the curve now is essential to your future success.

Implement your insurance chatbot with Jotform AI Agents

Insurance chatbots are rapidly becoming the go-to option for agencies looking for efficient, engaging customer service solutions. But for a custom solution that fits your needs, you need a trusted partner with experience implementing AI insurance agents.

Solutions like Jotform AI Agents make it easy to get to market fast, with custom chatbots ready to go in minutes using insurance AI agent templates. If you want more control and customization, you can adjust agents to match your exact needs. Whichever provider you choose, adding insurance chatbots to your toolbelt will create a better experience for your customers and real benefits for your business.

Finding the insurance chatbot that best suits your needs depends on which gaps in your workflows you need the most help filling. If you can’t find a template that works for your needs, you can always build one yourself using a trusted chatbot builder like Jotform.