How to create a fundraising page

Your fundraising page is the net you use to capture donors and convince them to support your cause. That’s why knowing how to create a fundraising page is an essential part of any fundraising campaign.

Many nonprofit organizations struggle to make their fundraising page stand out from the crowd. While a mediocre page may get friends and family willing to donate, your fundraising page is competing with hundreds of thousands of other causes for attention, resources, and support.

Follow along as we highlight some top tips on how to create a successful fundraising page and how using the right online form can make all the difference.

How to create a successful fundraising page: 5 helpful tips

Making your fundraising page stand out from the crowd often comes down to three key factors: honesty, empathy, and ease. Donors don’t want to interact with a confusing, unprofessional-looking website, especially when it comes to sending money online.

Contributors want to use a site they can trust that prioritizes their security and sends a clear, honest message about the cause they’re supporting. Your fundraising page needs to communicate your goals and reassure donors that your cause is worth supporting.

Check out our top five points to consider when learning how to create a fundraising page — following these tips may make the difference between receiving a donation or not.

1. Embed your donation form on your website

If your donors have come as far as your fundraising page, chances are they won’t want to search around for how to donate. By embedding your donation form directly on your fundraising page, you’ll meet your donors right where they are and increase the likelihood of conversion.

2. Offer online payment options

It’s unlikely that every donor will want to use the same payment method to contribute. If potential donors aren’t able to use a payment method they feel is safe, it’s a major roadblock for your fundraiser. Offering multiple online payment options boosts your chances of a donation and helps your donors feel secure about their payment.

3. Make your page easily shareable

Word of mouth is one of the easiest and most effective ways to increase the visibility of your cause. Provide your donors with sharing opportunities — such as social media or embed links — to share your form and page with others. This shareability provides you with a no-cost way to increase your reach and level up your campaign.

4. Add photos and videos

Adding photos and videos to your fundraising page offers donors a look into the impact of their donation. Images add a personal touch that helps foster human connection and inspires donors to give. Make sure you have on-brand and high-quality photos to generate the maximum benefit.

5. Tell your story

With so many causes in need out there, your campaign’s story will be a primary motivator for most donors in their decision to give. Take the time to tell your unique story in a way that fits your message and conveys your goals in an honest and empathetic manner. Be sure to cover why you need funds, what your action plan is, and who your campaign impacts.

How to start fundraising with Jotform

Your fundraising form is the centerpiece of your fundraising page, which means every detail needs to align with your mission. With Jotform, making a fundraising form is easy. With more than 30 fundraising templates to choose from and free-to-use donation software, Jotform offers the ultimate solution for your fundraising needs.

Jotform offers users a number of powerful tools that help boost a form’s fundraising effectiveness. Beyond the drag-and-drop Form Builder, Jotform features a suite of tools that include

• More than 100 donation form templates
• Online payment gateways
• Data management and collaboration through Jotform Tables
• Real-time reports and data analysis with Jotform Report Builder
• 256-bit SSL encryption for optimum security

By harnessing the power of Jotform, you can leverage your donation data and build a successful fundraising campaign.

How to embed your Jotform form on your fundraising page

Alongside Jotform’s host of features, its forms are also easy to embed and share. Use an embed link or plug-in, or you can even share your form on social media. Here’s a quick guide on how to embed your Jotform form on a WordPress site in just a few steps:

1. In the WordPress plug-ins directory, search for the Jotform Online Forms plug-in.
2. Install the plug-in and activate it on your WordPress site.
3. If you don’t already have Jotform active in another tab, log into Jotform on WordPress.
4. Use the classic editor in WordPress to embed your form on your fundraising page.
5. Choose your fundraising form and select Continue to embed it on your page.

If your website isn’t built on WordPress, you can still embed your fundraising form onto any web page with an embed code. Here’s how:

1. In Jotform, open the form you want to embed.
2. Click the Publish tab.
3. Click Embed in the left sidebar.
4. Click the Copy Code button.
5. In your website builder, paste the copied embed code where you want it to appear on your fundraising page.

Your fundraiser is vital to your organization — so don’t leave the success of your fundraising page up to chance. Create a page that uses a powerful tool like Jotform to get your donors excited and ready to contribute to your cause.

Photo by Agnieszka Boeske on Unsplash