What is an agency partner? Everything you need to know

The business world today is all about connections, and that means collaboration is more than just advantageous — it’s essential. And when it comes to collaborations, an “agency partner” stands out as a strategic cornerstone for marketing and business ecosystems. But what exactly is an agency partner, and how can businesses benefit from such partnerships?

Defining “agency partner”

An agency partner is typically a third-party company or individual who collaborates with businesses to provide specialized marketing, technological, or strategic services. These partnerships go beyond traditional client-vendor relationships. They often involve shared goals, mutual support, and strategic alignment. Essentially, an agency partner acts as an extension of a business’s internal team. They provide expertise, resources, and tools that enhance operations and drive results.

In marketing ecosystems, agency partnerships are important connections that let businesses execute complex campaigns, leverage innovative tools, and access valuable industry insights without bearing the entire operational burden themselves.

What does an agency partner do?

An agency partner is far more than a simple reseller. Think of them as an extension of the platform they partner with. They develop a deep understanding of that platform’s features, best practices, and potential applications, and then — depending on the company’s needs — can handle things like

• Client campaign management: A key role for many agency partners, especially digital marketing agency partnerships, is managing campaigns on behalf of their clients. This could involve everything from setting up ad campaigns on platforms like Facebook Business Manager to creating complex email marketing sequences. They handle the day-to-day operations, which frees up the client to focus on their core business.
• Tool and platform expertise: Agency partners are experts in the platforms they use. They know the ins and outs, the shortcuts, and the hidden features. With this expertise, they can build more efficient and powerful solutions for their clients. For instance, a freelancer or agency specializing in Jotform would know how to create custom forms, set up advanced automations, and integrate Jotform with other crucial business tools.
• Data management and analysis: In a data-driven world, managing and analyzing information is crucial. Agency partners often handle client data, ensuring it’s collected securely, stored properly, and used to generate actionable insights. They can help clients understand their audience, track campaign performance, and make data-backed decisions to get the most out of their strategies.
• Strategic consultation: Beyond the technical work, agency partners act as strategic advisers. They help clients identify opportunities, plan their long-term growth, and implement solutions that align with their business goals. This consultative approach is what truly elevates a partnership from a service-provider relationship to a strategic alliance.

Consider a small business that wants to launch a new lead generation campaign but lacks the in-house expertise. An agency partner could step in to build a custom landing page with a secure Jotform, manage the ad spend on social media, and provide a detailed report on the campaign’s performance. While doing all of this, the agency partner ensures the data is handled correctly and securely.

Benefits of becoming or working with an agency partner

Whether you’re a business owner seeking help or an agency looking to expand your services, agency partnerships offer significant advantages.

For businesses

• Increased efficiency and expertise: Working with an agency partner gives you immediate access to a team of experts who know the intricacies of a platform. This saves you the time and resources you’d spend on hiring and training an in-house team. You get to leverage their specialized knowledge and efficient workflows from the start.
• Access to specialized tools and resources: Many agency partners have premium tools, resources, and support channels that individual users might not have. This means you can benefit from advanced features, better support, and more robust solutions without the hefty price tag of owning all those licenses yourself.
• Enhanced client relationships and streamlined workflows: When a platform and an agency work together, the client experience becomes seamless. Communication is clearer, processes are more streamlined, and solutions are more integrated. This leads to better results and a stronger, more trusting relationship.

For agencies and freelancers

• Expanded service offerings: Partnering with a platform allows you to add a new set of services to your portfolio without building a new product from scratch. This opens up new revenue streams and attracts a wider range of clients.
• Competitive advantage: Being an official partner gives you credibility and a competitive edge. It shows potential clients that you’ve been vetted by the platform and have a deep level of expertise.
• Leverage partner resources: Partnership programs offer exclusive resources like comarketing opportunities, priority support, and dedicated sales teams. This helps you grow your business more effectively and efficiently.

How agency partnerships work across platforms

Successful agency partnerships depend on seamless integration and collaboration across digital platforms and tools. Common platforms that agency partners manage include

• Facebook Business Manager: Agencies handle ad creation, audience targeting, and performance tracking to maximize campaign results.
• Google Ads and Analytics: Partners leverage these platforms to launch targeted ads, measure success metrics, and get the most out of campaigns based on data-driven insights.
• Jotform: With secure, customizable forms and automation capabilities, Jotform facilitates streamlined data collection, client onboarding, feedback management, and more.

Clear communication and secure permission handling are crucial for effective partnerships. Tools with user-friendly dashboards and robust security settings, like those provided by Jotform, help maintain transparency and efficiency.

Introducing the Jotform Agency Partner Program

For digital marketing agency partnerships, freelancers, consultants, and system integrators looking to expand their service offerings and grow their business, Jotform has created a unique opportunity. The Jotform Agency Partner Program is built to empower professionals to deliver powerful form solutions and automation to their clients while earning a recurring revenue stream.

This program is specifically designed for

• Digital marketing agencies looking to offer form-based automation and data collection services.
• Software development and automation consultants who need a powerful, no-code tool to build custom solutions.
• Freelancers who manage multiple client accounts and want a streamlined way to deliver form solutions.
• System integrators and form solution providers who work with enterprise-level clients and require scalable, secure, and customizable tools.

The Jotform Agency Partner Program is not just about reselling a product; it’s about giving you the tools to create more value for your clients.

Key features of the program

• Hybrid referral system: Jotform makes it easy to refer clients, whether they need a standard plan or an enterprise-level solution.
  • Referral link sharing: You can share a unique referral link that clients can use to sign up on their own. This self-service process is perfect for all Jotform plans.
  • Lead submission: For high-value enterprise deals, you can submit leads directly through your partner dashboard. Jotform’s sales team then takes over and manages the entire sales cycle, ensuring the client gets the attention they need.
• Earn 30 percent lifetime commissions: One of the most attractive features is the opportunity to earn a 30 percent lifetime commission on every referred paying client. This means as long as your client is a paying Jotform user, you continue to earn a percentage of their subscription fee, with no time limit on your earnings.
• Access to a dedicated partner dashboard: This centralized hub lets you track your referrals, monitor commissions, and customize your referral links to align with specific landing pages.
• Comarketing initiatives: Jotform is committed to its partners’ growth. The program offers comarketing opportunities, including
  • Partner blog features
  • Newsletter spotlights
  • Webinar collaborations
• Priority support and enablement resources: As a partner, you get priority support from the Jotform partner team. You also get access to a growing Partner Resource Hub, which is packed with sales kits, templates, product guides, and onboarding materials to help you succeed.

The program helps you scale your services without hiring more staff. By leveraging Jotform’s platform, you can offer clients powerful form-based automation, client portals, and workflow solutions, all of which can drive recurring revenue for your business.

Why join the Jotform Agency Partner Program?

Joining the Jotform Agency Partner Program is a strategic move that significantly benefits your business.

• Grow your business: The program is a powerful engine for business growth. The 30 percent lifetime commission model provides a steady, predictable revenue stream, and the comarketing opportunities help you expand your reach and attract new clients.
• Improve client solutions: With Jotform’s robust and flexible platform, you can create custom solutions for your clients that meet their specific needs. With its  simple contact forms, complex payment systems, and approval workflows, Jotform makes it easy to deliver high-quality, effective solutions.
• Leverage Jotform’s resources: You’re not on your own. As a partner, you get access to resources and a dedicated support team invested in your success. This support frees you up to focus on what you do best — serving your clients.

The program is built for agencies and professionals who serve a wide range of clients, from small businesses to enterprise-level organizations, and who are seeking a trusted platform to build scalable, secure, and customizable form solutions.

Get started with the Jotform Agency Partner Program today!

Ready to enhance your agency’s capabilities, streamline workflows, and deliver unmatched client value? The Jotform agency partner program offers everything you need to succeed — robust tools, dedicated support, and endless growth opportunities.

Join the Jotform Agency Partner Program today and start leveraging a powerful platform to build a more profitable future for your agency.