Top 10 marketing agency partner programs

If you’re looking to expand your reach, you’ll want to consider marketing agency partner programs: structured collaborations between §marketing agencies and service providers,  such as software platforms, ad networks, and productivity tools. These partnerships are built on a simple idea: Agencies get access to high-quality tools they can use themselves or recommend to clients, while the providers expand their reach through the agency’s existing relationships.

It’s a win-win — agencies save time and development costs by using proven solutions and providers tap into a steady stream of new business.

In this guide, we’ll define what these partner programs are, explore their key features and benefits, and highlight some of the best options out there, including a closer look at Jotform’s Agency Partner Program as a model for success.

What are marketing agency partner programs?

Marketing agency partner programs are formalized partnerships in which a platform or service provider teams up with a marketing agency to sell or refer the provider’s product to the agency’s clients. In these programs, the agency becomes an official partner of the platform — for example, a digital marketing firm might join a CRM software’s partner program or an advertising platform’s agency program. In exchange for promoting or integrating the platform’s solutions for their own clients, the agency typically gains access to special benefits like commissions on sales, training resources, and dedicated support.

Many partner programs have tiered levels that reflect the agency’s commitment and performance with the partnership. For instance, an agency might start at the base level and progress to Silver, then Gold, then Platinum tiers as they bring in more business. Higher tiers usually come with greater rewards, including increased commission rates, marketing funds, and priority support. Program requirements usually involve signing a partner agreement, completing training or earning certifications, and meeting specific performance metrics (like a minimum number of referrals or a certain revenue target).

Key benefits of partner programs for agencies

Joining an agency partner program can be a game changer for your business. Here are some of the major benefits these programs typically offer to agencies:

• New revenue streams through referrals and commissions: Most partner programs allow you to earn money for bringing in business. You could get a referral commission for each client you sign up or make a margin on reselling the product. For example, you might earn a percentage of every subscription fee your client pays. Over time, this generates a steady passive income on top of your regular service fees. In successful partnerships, agencies significantly boost their recurring revenue by simply referring clients to a platform they trust.
  
• Access to exclusive resources, training, and support: When you become a partner, you’re not on your own — the provider typically equips you with a wealth of resources. This often includes product training and certifications for your team, marketing materials to help you pitch the service, and a dedicated support contact or account manager who can assist with questions you might have. Some programs even offer sandbox demo accounts or early access to new features to help you stay ahead of the curve.
  
• Enhanced credibility and trust: Being an official partner of a well-known platform instantly boosts your agency’s credibility. You can often display a partner badge or certification on your website, signaling to prospective clients that your expertise is endorsed by that company. It also differentiates you from competitors by showing that you’re vetted — plus, it shows that you’re savvy about leading tools in your industry.
  
• Expanded service offerings for your clients: One of the biggest advantages to a partner program is the ability to offer more to your clients without developing new solutions from scratch. By partnering with the right platforms — whether it’s an email marketing tool, a form builder, or an analytics suite — you can incorporate their capabilities directly into your projects. For instance, you might deliver a marketing campaign that includes a CRM, an email automation system, and custom online forms — all through your partner relationships. This makes your agency a one-stop shop for more of what your clients need, which can deepen your client relationships and lead to larger projects in the future.

Essential features to look for in a partner program

Not all partner programs are created equal. As you compare options, consider the essential features that will make a partnership truly valuable for your agency:

• Seamless referral and lead submission processes: A good partner program makes it easy to refer clients and track referrals. Look for programs that provide a custom referral link or a simple portal where you can submit leads. The process should be straightforward and you shouldn’t have to jump through hoops to get credit. The smoother and more transparent the referral process, the more likely you’ll actively use it and be able to reap the rewards.
  
• Dedicated support for partners: You want a vendor that treats you like a valued collaborator, not just another customer. The level of support can make or break your experience as a partner. Top-tier programs might assign you a partnership manager or provide a special support channel for partners. This ensures you can get quick answers to product questions, help with closing deals, and technical guidance when implementing the tool for a client.
  
• Comarketing and promotional opportunities: Check if the provider will collaborate with you on marketing efforts. Some programs invite partners to cohost webinars, contribute to case studies, or feature in their marketing materials. These kinds of collabs can increase your agency’s visibility and credibility. Even being listed on the vendor’s website or partner directory is a big plus, as it can send potential clients your way.
  
• Tiered rewards or incentives: If a program has multiple tiers, you’ll want to understand how you can progress and what you gain at each level. A clear incentive structure (e.g., higher commissions, more leads, or other extra perks at Gold or Platinum level) is a sign that the vendor invests in partner success rather than the relationship being one-sided. It also gives you targets to aim for if you plan to grow aggressively within that partnership.
  
• Transparent guidelines and terms: Finally, make sure the program’s terms are clearly laid out. You should know how and when commissions are paid, how long referrals are tracked, and if there are any requirements or quotas to meet. Good programs will have a clear onboarding guide or partner agreement that spells out these details. Transparency up front prevents misunderstandings later and lets you participate with ease and confidence.
  

By ensuring these features are in place, you’ll be able to choose a partner program that’s easy to work with and primed to support your agency’s growth.

Best marketing agency partner programs

From small SaaS tools to enterprise software providers, there are different partner programs available to help agencies expand their reach. Here’s a list of 10 excellent marketing agency partner programs (in no particular order), along with what they offer and what kinds of teams they’re best suited for:

1. HubSpot Solutions Partner Program

HubSpot is a leader in inbound marketing and CRM solutions. Its partner program offers agencies a comprehensive ecosystem for automation, sales, and customer service. By partnering with HubSpot, agencies get free access to training and certifications, inclusion in the official partner directory, and dedicated account management.

Coverage: Inbound marketing, CRM, sales automation, and customer service solutions

Benefits:

• Commissions and referral incentives
• Free training and certifications through HubSpot Academy
• Inclusion in the official HubSpot Partner Directory
• Comarketing opportunities and dedicated account management

Best for: Full-service digital marketing agencies looking to integrate CRM, marketing automation, and sales services into their offerings

2. Shopify Partner Program

Shopify is one of the world’s leading e-commerce platforms. Shopify’s partner program lets agencies earn revenue shares from client stores, get early access to new features and APIs, go through comprehensive training, and gain visibility through the Shopify Partner Directory.

Coverage: E-commerce development, website design, app and theme creation, and store setup

Benefits:

• Revenue share on new client stores
• Early access to product features and APIs
• Comprehensive training and certification resources
• Listing in the Shopify Partner Directory

Best for: Agencies specializing in e-commerce store design, web development, and online retail solutions

3. CustomGPT.ai Agency Partner Program

CustomGPT.ai provides AI-powered chatbot and automation solutions tailored for agencies looking to deliver conversational marketing experiences. The CustomGPT.ai agency partner program offers white-label solutions, multilingual support, API access, and commissions.

Coverage: AI-powered chatbots, live chat, automation workflows, multilingual support, and white-label solutions

Benefits:

• High recurring commissions
• Dedicated partner support and onboarding
• Marketing collateral and lead-sharing opportunities
• White-label and API access for custom branding

Best for: Agencies offering AI, chatbot, and automation services to clients seeking advanced conversational marketing

4. GetResponse MAX Partner Program

GetResponse offers an all-in-one marketing platform with automation, webinars, email marketing, and campaign management. Agencies gain up to 50 percent recurring commissions, dedicated support, cobranded sales materials, and exclusive access to partner events.

Coverage: Email marketing, webinars, landing pages, marketing automation, and campaign management

Benefits:

• Up to 50 percent recurring commissions per client
• Dedicated partner manager and onboarding
• Cobranded sales materials and training
• Access to exclusive partner events

Best for: Agencies focused on email marketing, automation, and integrated digital campaigns

5. ActiveCampaign Agency Partner Program

ActiveCampaign specializes in customer experience automation, combining email marketing, CRM, and machine learning to create a smooth and seamless experience. ActiveCampaign’s agency partner program provides agencies with recurring revenue share, early access to new features, onboarding support, and a dashboard for managing multiple clients with ease.

Coverage: Marketing automation, email marketing, CRM integration, and workflow automation

Benefits:

• Recurring revenue share and affiliate bonuses
• Automation training, onboarding support, and resources
• Early access to new features
• Multiclient account management dashboard

Best for: Agencies specializing in automations, lifecycle marketing, and scalable campaign solutions

6. WP Engine Agency Partner Program

WP Engine delivers premium WordPress hosting optimized for security, backups, performance, and developer workflows. The WP Engine agency partner program supports agencies with lead referrals, free development hosting, priority support, and a featured agency directory listing.

Coverage: Managed WordPress hosting, developer tools, security, backups, and website performance

Benefits:

• Lead referrals and revenue share
• Free development hosting and training
• Featured listing in the agency directory
• Priority support and dedicated partner manager

Best for: Agencies focused on WordPress and web development

7. Semrush Agency Partners Program

Semrush is a leading all-in-one digital marketing platform providing SEO, content marketing, PPC, and competitive research tools. The Semrush Agency partners program lets agencies improve service offerings by leveraging industry-leading analytics and marketing insights. Semrush partners receive advanced training, priority support, comarketing opportunities, and access to exclusive agency resources.

Coverage: SEO, PPC campaign management, content marketing, competitive analysis, and online visibility

Benefits:

• Revenue share and referral incentives
• Dedicated agency support and partner manager
• Access to educational resources and certifications
• Comarketing and lead-sharing opportunities
• Inclusion in the Semrush Agency Partners directory

Best for: Agencies focused on SEO, paid media, and content marketing services aiming to deepen analytics capabilities and scale client results

8. Adobe Solution Partner Program

The Adobe Solution partner program empowers agencies to use industry-leading creative and digital experience tools such as Creative Cloud and Experience Cloud. Partners receive certification opportunities, comarketing support, dedicated success teams, and early access to new features.

Coverage: Creative Cloud, Experience Cloud, content creation, digital asset management, and marketing analytics

Benefits:

• Access to certification programs and exclusive events
• Comarketing and promotional support
• Dedicated partner success team
• Early access to new Adobe features

Best for: Creative, content, and digital experience agencies

9. Mailchimp & Co Agency Partner Program

Mailchimp is a popular platform for email marketing and automation, widely used by small and midsize businesses. Mailchimp & Co’s agency partner program offers referral commissions, a partner directory listing, tailored training, and specialist support for client campaigns.

Coverage: Email marketing, automation, CRM integration, and campaign analytics

Benefits:

• Agency referral commissions
• Inclusion in the Mailchimp & Co Partner Directory
• Customized training and resources
• Specialist support for client campaigns

Best for: Agencies focused on retention, newsletters, email marketing, and small business campaigns

10. HighLevel Agency Partner Program

HighLevel provides a white-label all-in-one CRM and marketing automation platform designed specifically for agencies. Partners benefit from customized branding, recurring affiliate commissions, exclusive training, and a dashboard for managing multiple clients efficiently.

Coverage: White-label CRM, marketing automation, funnel building, SMS and email support, and client account management

Benefits:

• White-label platform and branding opportunities
• Recurring affiliate commissions
• Exclusive partner training and automation tools
• Multiclient dashboard for streamlined management

Best for: Agencies looking to offer a broad, all-in-one marketing and CRM platform under their own brand

Spotlight on the Jotform Agency Partner Program

When you’re considering marketing agency partner programs, one standout example is the Jotform Agency Partner Program, which is tailored for digital agencies, consultants, and system integrators who want to offer online form solutions as part of their services. Jotform is a powerful form builder and data-collection platform, and its partner model makes collaboration simple and straightforward. Partners earn a generous 30 percent recurring commission on all referred customers for the lifetime of the account — which makes for a super-attractive passive revenue stream.

Jotform also provides a suite of features to help partners succeed. Here are a few highlights:

• Referral link sharing made easy: Each Jotform Agency Partner gets a custom referral link to share with clients. If a client signs up through your link, it automatically ties that customer to your agency and any relevant commissions are all ready to go. Jotform’s partner dashboard lets you track these sign-ups and manage referrals seamlessly.
  
• Lead submission with sales support: For bigger opportunities, especially if a client needs Jotform Enterprise, you can submit the lead directly to Jotform. Just provide the client’s details through the partner portal, and Jotform’s sales team will handle the sales process from there, including product demos, negotiation, and closing. You still earn your commission without having to act as the salesperson.
  
• Comarketing and growth opportunities: Jotform actively involves partners in comarketing initiatives. This can include joint webinars, case studies, or features on Jotform’s blog highlighting your agency’s successes. Such exposure can elevate your brand and help you reach new audiences. Plus, partners get instant access to promotional materials and training, ensuring you have everything you need to effectively pitch Jotform’s capabilities to your clients.
  

The Jotform Agency Partner Program empowers you to deliver powerful form and data-collection solutions to your clients with ease. You can seamlessly integrate Jotform’s forms, surveys, and e-signature features into your projects, enhancing your own service offerings while Jotform handles the backend hosting, security, and maintenance. It’s a prime example of how a well-structured partner program enables an agency to boost revenue and better serve its clients at the same time.

How to choose the right agency partner program

With so many partnership opportunities available, it’s important to select the program that best fits your agency. Here are some key criteria to consider when making your decision:

• Alignment with your services and clients: The partner program you choose should complement the work you already do (or want to do). Think about what your clients need most — the types of solutions or tools that would add value to their businesses. The closer the program’s product is to those needs, the more naturally you can incorporate it into what you offer. An aligned partnership means you’re enhancing your existing services rather than stretching into unfamiliar areas.
  
• Quality of support and training: Evaluate how much help the provider will give you in the partnership. Do they offer onboarding or educational resources for new partners? Is there a support line or dedicated partner manager available if you need help with a client project? A strong partner program will treat you like the partner you are — making sure you know the product well and helping you succeed in selling or implementing it.
  
• Referral vs reseller model: Different programs have different partnership models. Some are referral-based, where you send the lead or use a link and the vendor handles the sale and billing, paying you a commission for your part in the sale. Others are reseller-based, where you essentially sell the product to your client and maybe bundle it with your own services. Decide which model fits your business approach. Referral models are simpler and involve less responsibility, whereas reseller models can yield more control and potentially higher margins but require more effort up front.
  
• Comarketing and exposure opportunities: Consider whether the program will also help promote your agency. Being listed in a vendor’s partner directory, getting leads from them, or collaborating on marketing opportunities like guest posts or webinars can be incredibly valuable. A program that offers these opportunities can bring you not only revenue but also new clients through increased exposure.
  
• Clear terms and performance metrics: Make sure you understand the program’s rules and rewards. How much commission is offered and for how long? Are there minimum performance requirements to stay in the program or move up tiers? Knowing these details will help you set expectations and goals. The best programs are transparent about commission percentages, payment schedules, and any quotas you might have to meet.
  

By weighing these factors, you can choose a partner program that not only offers great perks but also aligns well with your agency’s strategy and day-to-day operations. The right program will feel like an extension of your team, enabling growth for both you and the provider.