How to create a survey on Facebook in 2025

Many business owners use surveys to gather useful information from their customers, employees, or other stakeholders. There’s no shortage of tools available for creating surveys. Facebook is a widely used one — no wonder, since the platform has over 1.5 billion daily active users across the world.

A Facebook survey allows you to get feedback from other Facebook users through the social media platform. You can use Facebook polls to field surveys directly on the platform, but currently only through a Facebook Group, Story, or Event, or through a group chat on Messenger.

Why use a Facebook survey?

Even with the rise of other platforms in recent years, Facebook continues to be a social media titan. As such, it can be a data gold mine. A Facebook survey can help you

• Connect with your target audience. Facebook surveys are an excellent source of data about your target audience, in part because Facebook uses robust targeting techniques. You can use the user data gleaned from Facebook profiles to better customize your messaging to that audience.
• Get authentic feedback. Surveys let you gain a wealth of information about how and why you attract certain users over others. And the informal nature of the platform means people are more likely to be frank in their responses. This candid feedback can help you tailor your product, service, or digital marketing efforts even further.
• Reach a broader audience. The more users who engage with your survey, the more users your posts will be shown to — it’s that simple. Because surveys are interactive and require little effort (especially polls), they are a great way to reach more people, expand your brand, and build engagement.

Below, we cover how to create a survey on Facebook. The step-by-step process may change over time as Facebook updates its platform, but here’s a basic rundown.

How to create a Facebook Group survey

1. Navigate to your group.

2. Start a new post and add a poll.

3. Add your poll questions. 

4. Finalize your poll options and click Post.

Kelan Kline, cofounder of The Savvy Couple, regularly uses Facebook polls to learn more about his audience and their needs. He finds polls to be super simple and very effective market research tools. His brand has a sizeable following (more than 50,000 people), so most of the time he starts polls in his private Facebook group, “where die-hard fans hang out.”

Kline says it’s important to keep poll answers brief so people are more likely to respond, providing more data points for his decision-making. “We use the results to plan out our next product/service for our blog readers. It’s great not having to guess about what readers want and are willing to pay for.”

We have covered the basic steps above, for additional details on creating a poll on Facebook, including screen and button names, refer to this Facebook help article.

Facebook surveys work well for those who use the social media platform regularly. They’re also great for quick pulse checks about a simple-to-understand topic.

6 best practices for Facebook surveys

A well-crafted Facebook survey can provide valuable insights, but only if it’s designed with intention and user behavior in mind. These best practices will help you get more responses, better data, and higher engagement rates.

1. Know your objective before you start

Before posting a survey, clearly define for yourself what you want to learn from it. This will guide your questions as well as where and how you post the survey. For example, if you’re trying to understand which products resonate most with your audience, you might run a poll in a Facebook group of loyal customers. If you’re exploring a broader trend or sentiment, a public post on your business page may work better.

• Why it matters: Without a clear objective, your questions risk being too broad or irrelevant, making it harder for you to act on the results.

2. Keep questions short and clear

People scroll quickly on Facebook, so you have just a few seconds to capture their attention. Avoid jargon, double negatives, or multipart questions. Instead of asking, “Do you think our new product is more affordable and higher quality than the previous version?” break it into two separate, simple questions — one about affordability and one about quality.

3. Limit the number of questions.

Long surveys are more likely to be abandoned, especially on a casual platform like Facebook. Polls work best with a single, focused question. If you need more data, consider running a series of short surveys over time instead of making one lengthy one.

• For example: A restaurant could post one poll this week about preferred menu additions and another separate poll about favorite dining times next week, then combine the results.

4. Offer clear and relevant answer choices

Ambiguous or overly similar options can confuse respondents. Make sure your choices are distinct and cover the likely range of answers. If you’re unsure or you think there may be responses you haven’t thought of, include an “Other” option with a short text field to capture unique responses.

• Why it matters: Clear answer choices reduce bias and improve the reliability of your data.
  

• For example: If you’re asking about preferred product colors, avoid overlap like “light blue” and “sky blue” unless that distinction matters for your analysis.

5. Post at the right time for maximum engagement

Facebook’s algorithm favors posts that get engagement very soon after they’re published. To maximize your impact, use Facebook Insights to find when your audience is most active and schedule your survey for those times.

• For example: If your analytics show that most of your audience engages between 7 and 9 p.m. on weekdays, posting a survey at 8 a.m. may lose out on valuable participation.

6. Follow up and share results

Once your survey closes, don’t let the data disappear into a spreadsheet. Summarize the results in a post or visual, tag relevant contributors if possible, and explain how the insights will be used.

• Why it matters: This not only shows your audience that their input matters but also builds long-term trust and encourages future participation.

• For example: A nonprofit could post, “Thanks to your feedback, we’re adding two more volunteer shifts on weekends starting next month!”

Need a more advanced survey tool?

Facebook surveys are good for the above situations, but many of your customers may not use social media on a daily basis (if at all). In that case, reaching those customers and getting their input requires a survey solution that isn’t native to the platform.

For example, Jotform enables you to create customized surveys that you can

• Embed on your website
• Email to people directly
• Download as a PDF
• Publish to multiple third-party platforms, such as Tumblr, Blogger, and Facebook

Beyond distribution, Facebook’s limited poll options may leave you wanting more. For example, your questions may require a lengthy description to ensure respondents understand what’s being asked, or you may need to provide more than two answer choices. Jotform addresses this by enabling you to

• Customize surveys to suit your needs. Ask as many questions as you want. List as many answers as you desire. Use checkboxes and text boxes. You can make your surveys your own.
• Integrate with important business services. Jotform integrates with more than 100 software across industries and categories — from file sharing to email marketing tools.
• Accept payments. Facebook polls, along with many third-party solutions, don’t offer the ability to accept payments from survey participants. Jotform provides secure payment integration with its surveys — whether it’s with Square, PayPal, Stripe, or another payment processor.
• Make surveys visually impressive. With Jotform you can create a visually stunning survey to keep your survey participants engaged — instead of just putting a few words in a box.

You can get up and running with Jotform quickly by using these easy-to-use survey templates for inspiration, or start your own from scratch and customize it from the ground up.