10 best SaaS AI tools to supercharge your business in 2025

From marketing automation to content creation and project management, AI-driven SaaS tools can optimize workflows, cut down on busywork, and improve decision-making. More businesses than ever are adopting AI-powered cloud solutions, using them to boost efficiency and stay ahead of the competition.

But with so many options available, how do you choose? We’ve evaluated several popular solutions in a number of different business contexts on specific criteria, including cost, scalability, key features, limitations and more. Based on those evaluations, we’ve curated a list of the top ten AI-powered SaaS tools to help supercharge your business — no guesswork required.

Top 10 SaaS AI Tools for 2025

Keep reading for our curated list, or browse the following summary table first to focus your interest.

1. Jotform AI Agents

Best for: SMBs and enterprise-level organizations that want cutting-edge AI technology to automate and optimize their marketing and business operations

Developer: Jotform, Inc.

Key features: Jotform AI Agents are virtual bots that engage with your customers in a variety of contexts and use cases, including websites, kiosks, social media channels, and more. They help boost customer satisfaction rates on every channel. You can fully customize your AI agents to match your company’s branding, including the way they look — with uploaded images or AI-generated graphic avatars — and the way they interact with your users. For enterprise-level subscribers, there’s also a white-label option.

Limitations: These AI-powered digital helpers will obviously only help on digital assets and won’t do much to help offline marketing or customer engagement contexts.

Pros:

• Limited learning curve
• Can be configured and deployed quickly
• Easily scalable as your organization grows

Cons:

• Configuring all available customization options can take some time
• May require human input to fully resolve customer issues

Plans/Pricing: Jotform AI Agents are available for use at price points ranging from $0 to $99 per month, as well as a custom-priced enterprise-level option. Subscribers can create anywhere from 5 to 100 agents, with up to 10,000 conversations a month and 2 million monthly sessions.

G2 Rating: 5.0/5.0

2. HubSpot

Best for: Marketing automation

Developer: HubSpot, Inc.

Key features: HubSpot is a comprehensive suite of tools that helps businesses maintain all their important systems on a single platform. From marketing and sales to service and more, HubSpot’s platform leverages AI to boost results and save time on repetitive tasks. HubSpot Sales Hub, for example, uses AI to build product sales pipelines and help your sales agents close more deals in less time.

Limitations: Some reviews indicate that the platform’s tools come with a steep learning curve, which can drive up both the cost and time required for full deployment of the platform in your company.

Pros:

• Strong assortment of tools and features that you can subscribe to individually or as a platform
• Once training is over, users report the interface is intuitive to use
• Robust assortment of tools and information in the knowledge base

Cons:

• Pricing can be uncertain, and some users say it’s easy to get significantly upcharged for features
• Can be complex to fully use all its features

Plans/Pricing: For the fully featured platform that includes hubs and tools for marketing, sales, service, content, operations and commerce, the cost starts at $1,170 per month for five seats. You can also subscribe to hubs individually, with costs ranging from $90 to $900 per month for a limited number of seats, although additional seats can be purchased as well.

G2 Rating: 4.4/5.0

3. Albert AI

Best for: Digital ad managers, marketers, and businesses looking to optimize their paid advertising campaigns across multiple channels

Developer: Zoomd Technologies

Key features: Albert.ai offers advanced technology to help optimize, refine, and control digital advertising campaigns. Users can maximize their returns on ad spend with data-driven decision-making based on real-time inputs.

Limitations: There are some reviews that mention the complexity of initial setup and deployment of Albert’s ad controls. Smaller companies may experience additional difficulties in deployment, as well as greater costs for IT support.

Pros:

• Deeper and more precise data collection and visualization control for better decision-making in your advertising campaigns
• Real-time optimization of ads based on constant influx of data for more precisely tuned campaigns and better results

Cons:

• Customer support experiences may vary in effectiveness
• Pricing structure can be confusing

Pricing: Albert.ai does not disclose pricing information on its website. You can contact the company to request a quote.

G2 rating: 5.0/5.0

4. Surfer SEO

Best for: Content developers and content marketing directors who want to gain finer control over their on-page SEO and content performance metrics

Developer: Team of developers working in-house at a Polish agency

Key features: Surfer SEO provides a complete on-page SEO analysis and optimization environment with an easy-to-navigate editor.

Limitations: Surfer SEO limits the number of available queries based on your plan. Although it does provide a list of keywords to help you rank your content higher, it doesn’t provide a keyword difficulty score.

Pros:

• Over 500 on-page SEO elements analyzed
• Real-time feedback in the content editor

Cons:

• Free version is somewhat limited
• May be confusing for some users, at least initially

Plans/Pricing: Surfer SEO plans range from the Essential plan ($79 per month) to the Scale plan ($175 per month). Custom pricing for enterprise-level users are available upon request. With the Essential plan, users can track 200 pages, optimize 360 articles per year, and generate up to 60 articles. Higher-cost plan levels raise those limits and add premium features.

G2 Rating: 4.8/5.0

5. MarketMuse

Best for: Content writers and managers who want to optimize and refine existing content

Developer: Siteimprove

Key features: MarketMuse produces comprehensive briefs that analyze your content and suggest improvements. Topic modeling features help you identify other keywords and topics that can help improve the content’s performance.

Limitations: The tool’s reliance on AI to analyze and score written content removes the human overview element. Some writers can become overly dependent on the AI, since the necessary “human input” factor is missing.

Pros:

• Simplifies and speeds up the process of creating detailed, authoritative content
• Suggested link clusters helpretain traffic and keep users coming back

Cons:

• Setup can be complex
• Learning curve is steep for those new to SEO content tools
• Pricing may be too high for some smaller startups and solopreneurs

Plans/Pricing: MarketMuse plans range from $0 (for a single user only) to $499 per month. Free users can perform up to 10 queries per month, while Strategy plan users get up to 20 content briefs and 5 strategy documents each month.

G2 Rating: 4.6/5.0

6. Jasper AI

Best for: Content marketers and marketing directors who need to generate lots of content quickly

Developer: Jasper AI, Inc.

Key features: Jasper AI is best known for its Recipes, which can guide a user through the entire process of content creation for any type of content, including blog posts, Facebook ads, and more.

Limitations: Some user reviews mention a dip in accuracy and engagement levels for Jasper output that revolves around complex technical topics.

Pros:

• Saves time and effort once a user conquers a slight learning curve
• Increased efficiency for content-creation teams

Cons:

• Easy to run out of credits for content generation that may or may not be usable
• Written output in content generation can vary in quality

Plans/Pricing: A Creator plan costs $39 per month per user for a single user, brand voice, and entry-level access to SEO mode tools and more. A Pro plan costs $59 per month per user and offers increased limits, AI image generating and editing tools, and other more advanced features.

G2 Rating: 4.7/5.0

7. Crayo

Best for: Content production teams in need of video generation tools

Developer: Daniel Bitton/Crayo.ai

Key features: Crayo AI offers advanced video generation AI tools to create eye-catching, dynamic video content. Audio editing tools let you enhance the sound quality of your videos, while AI-powered editing tools help you perfect the finished product.

Limitations: Some users report Crayo AI doesn’t always nail automatic captioning, so you’ll need a live human to review the audio and video carefully before it’s released.

Pros:

• AI tools mean the video generation process is quick
• User interface is intuitive and easy to learn

Cons:

• Customization tools aren’t quite as extensive as traditional video editing tools
• Available templates aren’t as useful for more niche fields

Plans/Pricing: The Hobby plan is $19 per month and best for beginning content creators. The Clipper plan costs $39 per month and is best suited for more experienced content creators. The Pro plan, which costs $79 per month, includes more advanced tools to scale up video production.

G2 Rating: N/A

8. Brand24

Best for: Social media listening and reputation monitoring

Developer: Michael Sadowski for Brand24, Inc.

Key features: Brand24 helps users follow brand mentions in the news, in reviews, and across social media, including blogs, podcasts, forums, videos, and more.

Limitations: Brand24 is built solely to monitor social media for brand mentions, so it lacks features for other types of social media management, such as publishing, managing comments, or scheduling posts.

Pros:

• Easy to use with an intuitive interface
• Powerful social listening tools keep tabs on problems before they turn into complaints

Cons:

• Some users report significant room for improvement
• Can be expensive for many users, especially those with limited budgets

Plan/Pricing: Brand24 offers four plans, with an additional custom enterprise plan. The plans range from $199 for individuals and small brands to $599 for agencies and scaling businesses. Each plan allows users to monitor a set number of keywords, from 3 keywords for the entry-level plan to 25 keywords for the top-tier plan.

G2 Rating: 4.6/5.0

9. Asana

Best for: Any company that needs interdepartmental collaboration for project management

Developer: Asana, Inc.

Key features: Asana is a leading project management platform that’s a popular choice across multiple industries and fields, especially for organizing marketing tasks and campaigns.

Limitations: Asana lacks the ability to track time on specific tasks. And since only one person can be assigned a task at any given time, it may actually hinder collaboration among your team.

Pros:

• Robust task and project management tools
• Strong collaboration features to share projects and specific tasks within projects

Cons:

• Steeper learning curve than other similar platforms
• Some users find the interface less than intuitive

Plans/Pricing: Asana offers a simple pricing structure.. There’s a free forever plan for individuals, which comes with the ability to collaborate with up to ten others, basic security, and the ability to track by calendar, list, or board view. You can also choose from two paid plans: Starter, at$10.99 per user per month, or Advanced, at $24.99 per user per month, both of which include additional advanced features.

G2 Rating: 4.4/5.0

10. ActiveCampaign

Best for: Marketing segmentation and personalization

Developer: ActiveCampaign

Key features: ActiveCampaign provides tools to handle and segment email marketing, CRM, and sales automation on a single platform. You can also sync your contacts and lead-generation form receipts with the platform to automate sending submission data to an outside CRM.

Limitations: ActiveCampaign offers a complex set of tools to perform complex tasks, and for that reason, it can require some time and effort for new users to master.

Pros:

• Powerful personalization and segmentation tools
• Timely access to essential data and metrics via reporting tools

Cons:

• Steep learning curve
• Some users report dissatisfaction with the pricing scheme

Plans/Pricing: ActiveCampaign offers four plans ranging in price from $15 to $145 per month, with the ability to scale up to the next plan level as your company’s needs grow. Features start with basic email marketing campaigns and add progressively more complex tools to help automate your efforts and streamline your email workflows.

G2 Rating: 4.5/5.0

How to choose the right SaaS AI tool

Choosing the right AI-powered SaaS tool means selecting the tool that best aligns with your business goals and needs. With so many options available, it helps to focus on the factors that matter most:

• Scalability: — Look for platforms that offer flexible pricing plans, customizable features, and the ability to handle increasing workloads as your business expands.
• Integrations — Check for built-in integrations with your existing CRM (customer relationship management) platform, marketing tools, or project management systems to avoid extra manual work.
• User-friendliness — Prioritize tools with intuitive interfaces, easy setup, and strong customer support to help your team get up to speed quickly.
• Cost — Pricing matters, but don’t just go for the cheapest option. Consider the long-term value.
• Security and compliance — Look for encryption, user access controls, and compliance with industry standards like GDPR or HIPAA, if applicable.
• Customer support and training — Choose a provider that offers solid customer support, training materials, and a responsive help desk for a smooth deployment process.

By focusing on these key factors, you can confidently choose AI-powered SaaS tools to help streamline operations, improve efficiency, and give your business a competitive edge.

Get started with AI SaaS tools today

If you’re beginning to bring AI-powered SaaS tools into your own business, start by first outlining your goals and needs. From there, consider independent reviews, as well as recommendations from your end users and others. Take full advantage of free trials to test-drive your top contenders.

Whether you’re looking to optimize your digital marketing, improve your ad performance, or create more dynamic content, the right SaaS platform can give you a serious edge. As AI continues to evolve, businesses that embrace these technologies will be better positioned to adapt, innovate, and thrive. With AI on your side, the future of work is full of possibility.

Photo by Yan Krukau