Announcing Jotform’s Instagram Agent

What is the Instagram Agent? Jotform’s Instagram Agent is an AI-powered, automated DM (direct message), comment, and story reply assistant — built directly inside Jotform. The Instagram Agent empowers you to stay responsive and scale your communication, especially as follower counts and engagement grow.

The Instagram Agent allows you to

• Automate on-brand replies for common FAQs, like product availability, pricing, location, and other frequent messages unique to your business 
• Improve customer engagement by providing fast, consistent responses in your style of writing . . . and in the language of whoever is messaging you
• Focus on what you do best with automatic customer support assistance to help you be more productive

What makes the Instagram Agent different? The Instagram Agent has a superpower: It integrates with other Jotform tools to automate more than just replies. Send relevant links or forms, book appointments, connect with integrations . . . the message is just the beginning.

The problem it solves

Customers’ attention span has shrunk, while the ways they can interact with you have grown exponentially. Your brand has to be ready 24-7 to meet the engagement needs of new and existing customers.

The Instagram Agent helps you keep up with the demanding pace of social media and meet the challenge of staying responsive, a common area of concern for small businesses, influencers, solopreneurs, and others.

We’re excited to deliver a solution that helps you scale your responses on social media in a compliant way (no spam, no bans). You’ll improve engagement and gain potential leads while freeing your workflow to be more flexible across your business automations.

Positive business impact

You’ll be happy to know that if you’ve already set up an AI Agent, you can extend the capabilities of that agent — using the same knowledge base, customized style, and actions/triggers — to Instagram. Instagram is another channel within our agent ecosystem that helps you cover more ground and provide the best service to your customers.

Plus, all agent communication is tracked and listed on the agent’s Conversations page, giving you full visibility to review and manage your messages. You can analyze messages for trends to help gain a new perspective on your target audience’s needs.

Influencers and brands can manage engagement without a team or a dedicated social media assistant — the agent is the assistant. In this way, the Instagram Agent transforms from a helpful automation tool into the kind of mission-critical resource that saves time and money, ultimately driving positive business outcomes.

1. Connect your Instagram

The first step is connecting your Instagram account to Jotform. To get started with a new agent, click the connect button on the Instagram Agent home page. You can also create a new agent or open an existing one from your Jotform account’s My Workspace page.

Whether you have an existing agent that’s already trained on your brand and business knowledge or this is your first agent with Jotform, you can add Instagram Agent capability simply by connecting your Instagram account, either in the Build or Publish page of the AI Agent Builder.

Be advised that you’ll need a professional Instagram account to connect your agent to Jotform. A professional account gives you access to free tools that help you grow your business and followers.

When you click the Log in with Instagram button in the Publish page of the AI Agent Builder, you’ll be prompted to allow Jotform access. Be sure to allow access to both messages and comments.

2. Auto-train your agent

The next step is your agent’s training. And the good news is this happens on its own!

By default, the Instagram Agent will train itself on your Instagram bio and posts. Your agent also reviews your previously sent DMs to understand the tone and style of your messages.

The more your agent learns, the better it will adapt to your style and tone.

The agent will take a few minutes to get up to speed on your account.

And voilà! Your Instagram Agent is now set up and ready to begin helping you respond to DMs, comments, and mentions.

3. Reply automatically

Once setup is complete, you can choose what your Instagram Agent responds to. You have several options: Your agent can instantly answer DMs, story replies, post comments, and story mentions, no matter what time of day or night. Simply toggle on the abilities you want. As a result, anyone who shows an interest in your brand will feel seen.

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Full coverage engagement

Whether we’re talking DMs, comments, story replies, or story mentions, you have full control over what your Instagram Agent responds to, keeping conversations alive and engaging.

To access the agent abilities features, open the Publish page of the AI Agent Builder and choose Instagram Agent from the sidebar. Alternatively, in the Build page, choose Instagram from the Channels sidebar, then click the gear icon to open the Instagram Settings panel and click the Abilities tab.

In both the Build and Publish pages of the AI Agent Builder, you can select which reply capabilities to enable for your agent. For instance, if your account is heavy on stories but you’re less interested in comments on infrequent posts, you can toggle on the reply options for DMs, story replies, and mentions, but leave the comments reply feature disabled.

Response intelligence and flexibility

We’ve talked about the “what,” so now let’s get into the “how.” The Instagram Agent gives you the flexibility to guide the kind of responses you want your social assistant to write.

Each agent ability lets you set conditions on how your agent replies. In the Build page, in the Abilities tab of the Instagram Settings panel, click the gear icon next to a reply option to configure settings. In the Instagram Agent window of the Publish page, click the gear icon next to a reply option to configure settings.

For example, if you’re a clothing retailer and want your agent to respond to DMs related to merchandise or order questions, you can set it to reply only when certain keywords are included.

First, click the gear icon by Reply to DMs. Then, in the Set Up Agent Reply section, click DMs with keywords, and enter your desired keywords in the field. When you’re done, click Save.

Advanced customizable settings let you ensure your agent will only respond to users with certain follower thresholds or within time windows when you’re personally unavailable to answer.

In the Reply to Comments options, you can also elect to have your agent reply with a DM or a comment. You can specify exactly what it says in the DM, or have it answer using the Knowledge Base associated with your agent.

By leveraging the agent’s Knowledge Base in its replies, you can set additional automations in motion, which we’ll get into shortly.

For those with a multilingual audience, your agent will always respond intelligently by auto-detecting the language of messages and replying in that language.

Smart control and safety

You control whether you’d like to pause, edit, or take over any conversation your agent is involved with. To pause your agent, in the Instagram Agent window of the Publish page, click the three-dot icon in the Connected Account section. In the menu that opens, simply click Pause to temporarily pause your agent from replying. You can open this menu again and click Resume to have your agent begin auto-replying again.

You can monitor your Instagram conversations in real time in the Conversations page. In the Agent Summary section of the Instagram Agent window, just click View Conversations.

When a conversation gets to the point where you’d like to intervene, simply click the Take Over button so you can run with the ball your agent is handing off!

On the safety front, rest assured that your Instagram Agent is fully API-compliant and rate-limit safe according to Instagram’s user guidelines. So your agent is free to respond to users without you needing to worry about violating any terms.

Fully loaded automation

With a few clicks you can add automatic actions that your Instagram Agent will take under certain circumstances, bringing your workflow automations to another level!

In the AI Agent Builder, open the Train page and choose Actions from the sidebar. This window lets you choose which channel your agent performs specific actions in (the Channels dropdown), what circumstances of a user conversation prompt the action (the When dropdown), and what the action actually is (the Do dropdown).

Say you get a DM from a customer who has feedback about an item, and you’d like to send them a feedback form to fill out. Here’s how you’d set that up:

1. In the Channels dropdown, make sure Instagram is checked. 
2. In the When dropdown, click User talks about. An About field will appear. Enter “Feedback on a product” or a similar phrase.
3. In the Do dropdown, click Fill form. A Form dropdown will appear. Select your feedback form.
4. Click Save.

And that’s it!

Once this action is set up, if one of my customers expresses (hopefully) positive sentiment about a product, then my agent will gently guide them to fill out a customer feedback form in a natural and organic way. 

Triggering automations like these through Instagram means converting simple messages and comments into actionable customer follow-up and creating a powerful, always-on ally for your business.

Gathering prospective or existing customer data with Jotform lets you easily organize, manage, and analyze it.

And forms are just the start. You can also use Tools to book appointments, extend your workflow with third-party integrations, share videos to showcase products or tutorials, and more.

Our Instagram Agent can help grow businesses of all types, including e-commerce retailers, influencer brands, food services, and social consultants. 

Use cases are limitless. The Instagram Agent is here to help any kind of brand or influencer that receives a steady stream of messages and comments. Here’s a quick snapshot of who might benefit most and how.

The Instagram Agent is easy to use, simple to set up, and conversational; it’s flexible and not limited to rigid templates. It sets you apart by going beyond typical unhelpful auto-replies to deliver context-aware, friendly responses — something most tools don’t offer natively.

Not only does the agent provide a higher level of value by saving you time, growing your engagement, and improving your response quality, it’s integrated directly into Jotform, meaning you can manage content, conversations, and performance in one place.

The solution’s strength is not only in its ability to answer DMs and comments, but in its ability to trigger business outcomes that positively impact your business.

You can make your Instagram Agent live in about five minutes, and it instantly (pardon the pun) gives you multichannel reach. You can use your agent across multiple platforms — Instagram, Gmail, chatbot embeds in websites, voice support, and more.

The Instagram Agent is free to try out with some use limits. Thousands of conversations are available on certain plans, and unlimited conversations are available on our Enterprise plan.

Turn your Instagram DMs into leads today.