The 10 best Instagram chatbots in 2025

As AI-powered technology explodes exponentially in growth and ability, businesses, brands, and creators increasingly need smart, easy-to-deploy chatbots to improve their engagement rates, customer service and support, and user satisfaction levels. 

Today’s chatbots power fast, consistent replies on Instagram across direct messages (known as DMs for short), comments, and Story mentions, as well as on other crucial digital platforms. But how does a busy brand or creator make sense of what’s available and what specific tools can do to help them meet their goals? 

Here’s a ranked list of Instagram chatbots with a pared-down comparison table for at-a-glance clarity plus detailed mini reviews on each chatbot platform.

TL;DR — The best Instagram chatbots (ranked) 

1. Jotform Instagram Agent — best for influencers, creators, and businesses needing AI-driven, context-aware DM and comment automation without code
2. respond.io — best for enterprises needing AI workflows and full CRM orchestration
3. Tidio — best for smaller teams that want AI-infused DM flows and user-friendly design
4. Manychat — best for creators and marketers seeking campaign-first automation
5. Crisp — best for teams needing a shared inbox and chat support integration
6. Chatfuel — best for smaller teams and creators who need quick Instagram automations with AI-assisted flows
7. BotHelp — best for users who need no-code DM flow automation and clear pricing
8. SendPulse — best for multi-channel marketers who work across chat and email
9. InstaChamp — best for creators already using Customers.ai suite in need of quick and easy chatbot setup
10. ReplyRush — best for creators who need simple and fast comment-to-DM automation

What makes a great Instagram chatbot?

After “What is a chatbot?” the most often asked questions are “How do I choose one?” and “What exactly should I look for?” 

The best Instagram chatbots balance intelligence with reliability. At their core, they should be designed to increase engagement by responding quickly to followers, guiding them through conversations, and nudging them toward meaningful actions like sign-ups, purchases, or bookings. To do this well, a chatbot ideally has smart automation triggers that fire on keywords and also respond to comments, Stories, and DMs in a natural way. Equally important is the fact that chatbots must be able to hand off the conversation to a human agent when appropriate. 

Full compliance with Meta’s Messaging application programming interface (API) is nonnegotiable if you want reliable delivery, data security, and the peace of mind your account won’t be restricted for violating platform rules. From a user perspective, no-code flow builders mean you don’t need to be (or hire) a developer to design multibranch conversations. A good tool will also provide a unified inbox and clear analytics, so your team can monitor interactions and measure performance at a glance.

Finally, the practical details matter. Top-tier Instagram chatbots integrate smoothly with existing CRM, ecommerce platforms, or email tools, so conversations flow directly into your broader marketing strategy. Setup should be fast and pricing should be transparent. In short, the best bots don’t simply automate — they elevate the entire customer experience while keeping your operations compliant, efficient, and scalable.

How we tested

We looked at about 15 highly recommended and well-reviewed Instagram chatbots, personally testing as many as possible. 

We evaluated each tool based on how well it completed specified tasks, including

• DM auto-replies (based on keywords and natural language)
• Responses to comment-to-DM triggers and Story mention replies
• Performance with handoffs to human agents, inbox logging, analytics (and UTM capture where applicable), and basic lead routing

Although we didn’t calculate weighted scores with precision, we did prioritize certain characteristics and features over others. We gave primacy to each tool’s features and automation depth. Ease of use and the quality and latency of replies came next, followed by compliance and data safety and pricing transparency.

Finally, we tried to omit tools that

• Used non-API methods
• Offered mass-action spam features
• Displayed an outdated UI
• Were unclear on data use policies

Then we ranked the remaining tools for the best of the best to keep your Instagram growing and engaged in 2025. 

Top Instagram chatbots of 2025 at a glance

	Jotform	respond.io	Tidio	Manychat	Crisp	Chatfuel	BotHelp	SendPulse	InstaChamp by Customers.ai	ReplyRush
Best for	Influencers, creators, and businesses needing AI-driven, context-aware DM and comment automation	Enterprises needing AI workflows and full CRM orchestration	Smaller teams that want AI-infused DM flows and user-friendly design	Creators and marketers seeking campaign-first automation	Teams needing a shared inbox and chat support integration	Smaller teams/creators who need quick Instagram automations with AI-assisted flows	Users who need no-code DM flow automation and clear pricing	Multi-channel marketers who work across chat and email	Creators already using Customers.ai suite who need quick chatbot setup	Creators who need simple and fast comment-to-DM automation
Description	Safe AI DM and comment automation, brand-voice consistency, instant setup	AI Agents that understand intent and context; deep CRM workflows	NLU-enhanced replies with AI context; real-time dashboard	Intuitive drag-and-drop visual flow builder; reliable engagement triggers; wide integrations	Integrates with plugins and extensions for CRM, knowledge base; shared team inbox; conditional logic for DM flows	Visual flow builder; fast setup and campaign creation; affordable plans	Drag-and-drop builder; team inbox with conditional handoff; UTM tracking and performance analytics	Keyword-based chatbot flows; strong multi-channel inbox and analytics	Integrated inbox and CRM integration; handles comment-to-DM, welcome messages; all within broader messaging toolkit	Lightweight setup for auto-DMs from comments or followers; simple dashboard for reply monitoring

The best Instagram chatbots in 2025 (ranked)

Below you’ll find our list of 10 standout Instagram chatbot platforms, each tailored to specific use cases, whether you’re a creator who needs simple and engaging automation or you’re part of a team that needs enterprise-grade workflows and AI backup. 

1. Jotform Instagram Agent: Best for influencers and creators seeking AI automation

Pros:

• AI-native
• Brand-voice consistency
• Instant setup
• No business account required
• Part of Jotform AI Agent ecosystem

Cons:

• Instagram only

Jotform’s Instagram AI Agent is an ideal assistant perfect for creators and small teams, especially those already using Jotform’s robust form and workflow tools. It supports triggers for DMs, post comments, Story replies, and Story mentions at any hour of the day or night. Users benefit from full-spectrum engagement with followers and leads — no extensive (and expensive) coding needed — as well as a shared knowledge base with other Jotform AI Agents. 

With lots of how-tos and support files, setup is fairly simple and straightforward. The AI is context-aware, and responses are based on your account bio, previous posts, and message history, as well as on specified keywords. It’s more humanlike than chatbots that are purely rule-based. Users also appreciate Jotform’s deep flows, with branching and seamless handoff through the Take Over button for manual intervention by a human agent, while logging all interactions to Jotform’s Conversations dashboard. You can connect platform conversations to forms, email, Slack, and more when you’re using Jotform’s workflows. 

Usage and pricing are based on standard Jotform plans, with free early beta access. Jotform’s Instagram Chatbot is fully compliant via Meta’s Messaging API and has a 4.4/5 rating on G2.com. Compared to Manychat, Jotform offers a tighter ecosystem integration, but its third-party CRM integrations aren’t quite as broad. 

2. respond.io: Best for enterprises needing AI workflows and full CRM orchestration

Pros:

• Intent and context understanding with reliable escalation
• Full coverage of DM, comment-to-DM, Story, and mention triggers
• Deep CRM workflows and analytics, UTM tracking, and secure compliance

Cons:

• Steeper learning curve than tools focused on creators
• Expensive
• Not as intuitive for new users

respond.io is a robust conversation management platform built for businesses requiring enterprise-grade Instagram engagement. It offers AI-powered Agents with intent recognition that can handle DMs, comments, Story replies, and mentions through workflow. respond.io boasts an extensive flow depth, intelligent handoff and routing, with a unified omnichannel inbox. 

Setup can be a little challenging, although the omnichannel focus is impressive and might be worth the frustration. Advanced analytics, UTM tracking, and CRM integrations (including Salesforce and Shopify) support thorough lead lifecycle tracking. Pricing starts near $79 per month for small teams. respond.io is fully compliant with Meta API with enterprise-grade security and a 4.8/5 rating on G2.com. In contrast to Chatfuel, respond.io offers more routing finesse and AI sophistication, but comes at a higher cost. 

3. Tidio: Best for smaller teams that want AI-infused DM flows and user-friendly design

Pros:

• NLU-enhanced replies with AI context
• Smooth handoff and real-time dashboard

Cons:

• Complex flows somewhat limited compared to heavy-duty enterprise tools
• Less documentation on Story triggers

Tidio is a chat automation tool with integrated AI offering natural language responses and multichannel support, including Instagram. It handles DMs, comments, and Story replies with intuitive logic. Users can configure flows visually, and benefit from simple human handoff and a unified inbox. Its analytics are shown in real time (though they’re fairly basic) while integrations include CRM platforms and Zapier. 

It all seems super helpful, but some advanced automations don’t trigger correctly (at least on the lower plan tier). Compliant with Meta’s API with a 4.7/5 rating on G2.com, Tidio offers a freemium plan, while its pro plan begins at around $29 per month. Compared to Manychat, Tidio’s AI is more conversational but lacks deep branching and cost-effective scaling. 

4. Manychat: Best for creators and marketers seeking campaign-first automation

Pros:

• Intuitive drag-and-drop visual flow builder
• Reliable engagement triggers
• Wide integrations, including Shopify, Stripe, and Google Sheets

Cons:

• Limited NLU; mostly keyword-driven and branching logic
• Higher costs with added contact numbers or additional channels
• Some reports of inconsistent multilingual flows and varying quality of customer support

Manychat is a popular chatbot builder often praised for its straightforward visual builder and Instagram-first automations. It supports DM auto-replies, comment-to-DM, and Story mention triggers. Its AI is simple and based mostly on pattern matches and flow control; it isn’t context-aware yet. Users can create multi-branch flows with human handoff to the inbox, tag leads, and view basic analytics. Manychat integrates easily with popular third-party tools, including Shopify, email, and more. 

Automation sometimes doesn’t take correctly the first time around, especially with free plans, and getting this issue resolved has frustrated some users. Pricing begins with a free plan, and paid subscriptions start at around $15 per month. Scaling could pose an expensive challenge to the unwary, however. Manychat is fully API-compliant and has a 4.5/5 rating on G2.com. Unlike respond.io’s enterprise-ready capabilities, which can also come with a more extensive set up process, Manychat is more accessible for independent marketers and creators. 

5. Crisp: Best for teams needing a shared inbox and chat support integration

Pros:

• Integration with plugins and extensions for CRM, knowledge base, and more 
• Shared team inbox with routing rules and templates
• Flow builder supportive of conditional logic for DMs

Cons:

• Less documented Instagram support compared to other tools
• Automation depth lower than some tools

Crisp is a customer messaging platform that includes Instagram DM chatbots with conditional flow logic. It’s designed for shared inbox scenarios and team collaboration, with rules for escalation as well as integration via plugin for CRM, knowledge base, and more. It offers inbox analytics and fully complies with Meta’s API, with a 4.5/5 rating on G2.com. 

Based on the free trial, Crisp works efficiently and as advertised. Setup is fairly straightforward, although it might take some time to get used to sidebar clutter (it’s not extensive). Pricing includes fee plans and pro options that start around $25 per month. Compared to respond.io, Crisp is easier to adopt but lacks the omnichannel depth and analytics. 

6. Chatfuel: Best for quick Instagram automations with AI-assisted flows

Pros:

• Visual flow builder with ChatGPT-style blocks
• Fast setup and campaign creation
• Handles comment-to-DM and likely Story interactions
• Relatively affordable, with plans starting at $15 per month 

Cons:

• Somewhat basic analytics and handoff features
• Limited AI/NLU capability (which haven’t yet been widely reviewed)
• Sparse Instagram-specific documentation compared to some other tools, such as Manychat

Chatfuel offers a straightforward, no-code approach to building Instagram chatbots with visual flows, including AI-enhanced blocks for smarter replies. It supports both comment-to-DM triggers and likely Story mention automation, although documentation is less explicit on this point. The AI is better than basic keyword matching, yet not yet fully context-aware. Users can build branched flows, hand off to human inbox agents, and pull basic engagement statistics. 

Setup is quick and intuitive, but you’ll want to watch costs as your audience increases. Chatfuel integrates with tools such as Shopify, Stripe, and Google Sheets. Pricing is transparent with a free plan and paid tiers beginning at $15 per month. Chatfuel follows Meta’s API terms and has a 4.4/5 rating on G2.com. Chatfuel is somewhat similar to Manychat in automation style, but leans more on templated, AI-enabled replies as opposed to flow-heavy campaigns. 

7. BotHelp: Best for users who need no-code DM flow automation and clear pricing

Pros:

• Drag-and-drop builder for DM, comment-to-DM, and Story mentions
• Team inbox for conditional handoff and notifications
• UTM tracking and performance analytics

Cons:

• Less documented scope of integrations
• Lacks advanced AI and sentiment-based routing

BotHelp is a no-code chatbot platform ideal for Instagram marketers and teams that want multi-trigger coverage (including DMs, comments, and Story mentions) with visual flows. Its human handoff is condition-based, and it supports team inbox notifications. Users get UTM performance stats, and the AI is basic and logic-driven, not context-aware. It’s not too difficult to build flows that work, something less technically experienced teams will appreciate.

Pricing starts at $18 per month per 1,000 subscribers. BotHelp is API-compliant, although it has not yet been rated on G2.com. Compared to Manychat, BotHelp offers more affordable tiered plans but fewer templates and integrations.

8. SendPulse IG Chatbot: Best for multichannel marketers who work across chat and email

Pros:

• Keyword-based chatbot flows across DMs, comments, Stories
• Strong multi-channel inbox and analytics

Cons:

• Basic AI and logic, lacking deep NLU
• Not purely Instagram-focused

SendPulse’s Instagram chatbot is part of its broader messaging platform, offering keyword-driven campaign chatbots for DMs, comments, and Story replies. It’s designed for marketers who want integrated email and chat messaging and reporting. The foundational AI logic is simple, while the flow depth is moderate. Users can set rules for human handoff with a multichannel inbox. 

The clear and helpful analytics include campaign metrics with some UTM capture. SendPulse integrates with email tools and CRMs; however, it’s not a full-scale CRM, and would probably be more helpful when paired with a stronger CRM platform. Its plan tiers start at around $8 per month. SendPulse uses the valid Meta API and has a 4.6/5 rating on G2.com. Unlike BotHelp, SendPulse is broader with a tradeoff of less specialization for Instagram-first engagement. 

9. InstaChamp from Customers.ai : Best for creators already using the Customers.ai suite who need a quick and easy chatbot setup

Pros:

• Integrated inbox and CRM integration, all inside the Customers.ai ecosystem for unified management
• Capabilities for comment-to-DM, welcome messages, and likely Story flows

Cons:

• Not independent; tied to Customers.ai branding
• Somewhat basic AI and flow depth

As part of Customers.ai (formerly MobileMonkey), InstaChamp provides Instagram automation within a broader messaging toolkit. It supports comment-to-DM, welcome message triggers, and probably Story interactions. The flows are simple, with manual handoff and data synching into Customers.ai’s multichannel inbox. Integrations exist, but within the Customers.ai environment. Pricing starts around $19 per month. 

It can be challenging to find certain features, and a few users also reported they were never able to connect properly. InstaChamp is API-compliant, and the larger Customers.ai suite enjoys a 4.8/5 rating on G2.com. Compared to Chatfuel, it’s less autonomous but offers a smoother experience if you’re already on the platform. 

10. ReplyRush: Best for creators who need simple and fast comment-to-DM automation

Pros:

• Lightweight setup for auto-DMs from comments or followers
• Simple dashboard for reply monitoring

Cons:

• No-flow builder and no Story triggers
• Basic human handoff

ReplyRush is a lean Instagram tool focused on basic engagement, sending auto-DMs when triggered by either comments or follows. There’s no flow builder, just preset autoresponses, and handoff to human agents requires manual inbox usage. Its analytics are basic, but it’s fully API-compliant. It has not yet been rated on G2.com. Plans start at $10 per month. Compared to BotHelp, ReplyRush is minimalistic, lacking the depth of branching or multi-trigger flows. 

Choosing the right Instagram chatbot matters — a lot

Remember, the goal of plugging in a chatbot element to your social and digital marketing stack isn’t to fake authenticity or cut corners. Rather, the objective is to serve your user base more quickly with on-brand responses where appropriate and hand off inquiries to a human agent where necessary. 

Start your own Instagram chatbot journey by first giving serious thought to your primary needs. Is it lead capture? AI agents that power through replies? Support routing? Pick a few options from this list that suit those needs, and give them a solid trial.