Did you know that 72 percent of Gen Z users prefer Instagram as a customer service channel over any other platform?1 It’s a pretty eye-opening statistic considering Instagram has only been around for 15 years.
It also says a lot about the expectations your business or organization needs to meet to grow and stay competitive. Since Instagram is always on, customers now expect you to also be available on a 24-7 basis.
But how do you meet your customers where they are and stay responsive without burning out?
We’ve got you. The Instagram Agent is your new social media AI assistant that’s always available, helping you grow your business through higher customer engagement and potential sales.
A practical, automated way to engage with DMs, questions, comments, and brand mentions, it’s made to help extend your customer reach. Here’s how to make the most of your Instagram Agent.
8 ways your Instagram Agent helps your business grow
1. Never miss another lead
There’s plenty of historical evidence that delayed responses can lead to missed sales, lost followers, and lower customer engagement (especially when users can’t have real-time conversations).
The Instagram Agent solves this by enabling you to automatically reply to DMs, story replies, and post comments in real time, so you never miss an opportunity to engage with your customers — even during off-hours and high-traffic moments.
For example, if you’re a baker who designs cakes, you can turn “How much is this?” DMs into confirmed orders within minutes, along with other common questions.
2. Keep customers engaged 24-7
Picture this: You’re a travel vlogger with a significant number of followers. One day you’re in Nagoya, the next day you’re in Oaxaca. You need a way to keep fans engaged across time zones and in multiple languages.
But between recording videos, writing blogs, traveling, eating, and sleeping, your time is limited.
Luckily your automated Instagram Agent remains singularly focused on engaging your customers at all times, so there’s no drop off. Your agent auto-replies to comments, DMs, and story responses about your locations and one-of-a-kind experiences — even when you’re offline.
With your Instagram Agent, your followers and customers feel seen, and any questions or follow-up they need is taken care of, in real time.
3. Personalize every interaction
Automatically replying to DMs and comments is one thing, but replying in a way that’s uniquely you can make a big difference in how much your customers and followers engage with your brand.
The Instagram Agent gives natural, on-brand replies by reviewing your previously sent DMs to get a feel for your tone and style.
So for fashion retailers with distinctive voices, for example, you can rest assured your customers will be engaged with the charismatic, fashion-forward language your audience responds to.
4. Cracking the language barrier
Every major city has multiple cultures and people from around the world, so for businesses to survive and grow they have to be able to engage customers of all different backgrounds.
Gabriela’s beauty salon can book more appointments thanks to the Instagram Agent’s ability to provide bilingual responses in English and Spanish. And Ji-Won’s personal training business
can auto-reply to FAQs in Korean thanks to multilingual auto-detection.
5. Turn comments into conversions
OK, here’s where the rubber meets the road. For businesses and brands, the beauty of the Instagram Agent is its ability to reply to DMs, comments, and interest in a way that nurtures a new customer.
So an up-and-coming bakery’s Instagram Agent can automatically reply to “How much?” DMs with PDF menus, and a fitness coach’s agent can respond to “How do I join?” comments with relevant links for booking or learning more. And since the Instagram Agent is native to Jotform, that same fitness coach can easily turn their inquiries into sign-ups via a prefilled intake form.
6. Move from simple replies to superpowered automation
Would your nonprofit like to route interest from volunteers on Instagram directly to sign-up forms? Or instantly send payment links to potential donors? It’s an AI Agent superpower you can find with Jotform!
Simply look for tools within the Jotform AI Agent Builder that let you take those DM replies and make the most of them. Add personalized forms that allow your agent to gather customer and order data, third-party tools for management of potential customer requests, appointment integrations, video display features, and much more.
As a result, your IG interactions become “unsiloed,” so you can effectively connect them to the other follow-up tasks in your workflow. You’ll be engaging instantly and selling effortlessly.
7. Stay safe while scaling
With any channel that involves messaging it’s important to keep communication rules and guidelines in mind. That’s why the Instagram Agent was designed to give API-compliant, on-brand, and rate-minded responses that won’t flag your account.
This is especially important for consultants or agencies that manage social accounts for multiple businesses. So for those social media managers juggling five different restaurant accounts, for instance, you don’t have to worry about risking bans, since each restaurant will get its own agent.
You can set up your agent events to trigger instant menu and reservation replies with peace of mind, knowing you’re doing so within app guidelines.
8. Ready for viral moments
Whether fielding 10 DMs or 10,000, the Instagram Agent is reliable and powerful enough to handle high message volumes seamlessly, so your brand doesn’t have to worry about glitches or breakdowns. Your agent will keep your replies instant and consistent!
Your new social media assistant
Doing business on Instagram should be treated with the same attention to detail as engaging with customers on your website or in your physical storefront. The Instagram Agent can help you engage more customers and scale business growth in numerous ways. Here are just a few:
- Automatically reply to hundreds of DMs, comments, and story responses each day.
- Manage interactions from Instagram and make them actionable with form or appointment follow-ups.
- Automatically detect the language of potential customers and reply fluently, in your style, so customers feel seen and welcome.
You can do it all without coding or elaborate bot setup — it just works, saving you hours every week.
Set up your Instagram Agent today and grow without limits.
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