6 best AI tools for public relations in 2025

Public relations has always been about building strong connections, but today, it’s also about keeping up with the development of a more complex media landscape — and there’s no better way to tackle such rapid advancements than with the use of equally advanced AI tools.

Because AI tools have the capability of handling more time-consuming responsibilities, like monitoring media mentions and helping draft content, PR professionals have more room to focus on what really matters — curating creative strategies and building authentic relationships.

Indeed, AI-powered platforms are becoming valuable partners in public relations, with features that help professionals work smarter and move faster. More importantly, they don’t let any important mention, trend, or opportunity go unleveraged.

We’ll take a look at six of the best AI tools for public relations. You’ll learn about the particulars of how these public relations software solutions can help PR professionals make media monitoring and brand reputation management more efficient.

6 best AI tools for public relations in 2025

1. Jotform AI Agents

Best for: AI-powered PR automation

Developer: Jotform

Jotform AI Agents provide real-time support to relevant stakeholders in your business, regardless of where they’re reaching out from. These AI-powered assistants can jump into conversations on phone calls, chat widgets, messaging apps like WhatsApp and Messenger, or even standalone kiosks.

PR teams can use them to streamline customer interactions and create smoother experiences without the hassle of extra staffing. Jotform’s AI Agents come with thousands of ready-to-use templates, covering everything from basic customer service to detailed support ticket management.

Jotform’s Marketing and Public Relations AI Agent facilitates conversational data collection for press releases and media outreach. PR professionals can also feed it relevant PDFs or URLs to convert it into an assistant that can provide context-aware responses.

Key features:

• Personalized interactions: Jotform AI Agents can tailor conversations based on each user’s behavior, preferences, and context, which creates an engaging experience without feeling overly scripted or generic.
• Multichannel support: The agents are ready to engage users across multiple platforms, including but not limited to phone calls and web chat. So, the AI Agent connects easily with existing marketing and PR workflows.
• Customizable actions: You can define specific workflows and set behaviors that match certain needs. Teams can fully customize the agent’s appearance and interaction style to match their brand, using Jotform’s Agent Designer and ready-made themes.
• Voice and phone integration: Jotform AI Agents can also handle real-time voice conversations and deliver a natural voice-based customer service experience.
• Live training and knowledge base expansion: Marketing teams can train their AI Agent by conducting live chats, uploading PDFs, linking relevant resources, and adding FAQs to improve its accuracy over time.

Pros:

• Intuitive templates with ample customization options
• Support for major business integrations

Cons:

• Relatively costly

Plans/Pricing: Free and paid plans

G2 Rating: 4.7/5

2. Meltwater

Best for: AI-powered PR reporting

Developer: Meltwater

Meltwater is a media monitoring and public relations software that assists teams wanting to move from raw data to actionable insights in an instant. The platform goes beyond basic media monitoring. It also analyzes and contextualizes your data to surface the information that matters.

Meltwater uses proprietary large language models (LLMs) specifically trained to understand the nuances of PR and marketing. These models don’t just track conversation spikes or sentiment shifts — they also explain why they happen, helping teams connect the dots between news, social media chatter, and brand impact.

Key features:

• LLM-powered social listening: You can receive automated explanations for unusual changes in conversation volume or sentiment.
• Search and query optimization: PR teams can get AI-driven help to craft better media searches and refine queries for more accurate insights.
• Real-time alerts: Meltwater automatically detects conversation shifts and brand sentiment spikes. You can also make it monitor competitor campaigns to alert you of emerging threats.
• Media relations search: With Meltwater, you can enter your pitch and press release to find the best journalists and influencers for outreach.

Pros:

• Extensive source coverage (news, print media, podcasts, social media, etc.)
• Easy customization and detailed reporting

Cons:

• Steep learning curve

Plans/Pricing: Available upon request

G2 Rating: 4/5

3. Determ

Best for: AI-powered social listening

Developer: Determ

Determ is a powerhouse for PR professionals who need reliable and fast media monitoring. It helps users track brand mentions, measure PR ROI, and manage crisis communication with minimal effort. The platform’s real-time tracking covers both online media and social networks, while intuitive automation tools eliminate repetitive reporting tasks, saving teams up to 20 hours per month.

Its AI assistant, Synthia, offers automated data summaries and analysis so you can focus on strategy, not spreadsheets. The platform also provides insights into competitor activity and reputation shifts. All information is backed by detailed analytics and sentiment tracking.

Key features:

• 24-7 social media monitoring: The platform lets you track brand mentions and industry news across online and social media.
• AI-powered summarization: Synthia provides AI-generated summaries and analysis to help you turn raw data into actionable insights.
• Automated reporting: You can automate media reports and export professional-grade summaries for clients or leadership.
• Crisis alert: Determ offers real-time alerts for swift reactions to emerging issues related to your brand’s reputation and consumer sentiment.

Pros:

• Real-time brand monitoring
• Automated real-time alerts for brand mentions

Cons:

• Lack of third-party integrations

Plans/Pricing: Available upon request

G2 Rating: 4.7/5

4. Sprinklr

Best for: Intelligent PR insights

Developer: Sprinklr Inc.

Sprinklr is a comprehensive AI-powered enterprise tool, and its media monitoring and analytics platform is specifically designed to manage media relations and PR performance. Enhanced by powerful social listening data, the platform monitors over 400,000 news channels, blogs, and print and broadcast media sources.

It lets you automatically track PR mentions, generate reports, benchmark campaign performance, and measure the effectiveness of your communication strategies, all from a single dashboard. Plus, its AI detects brand reputation risks and emerging crises. You get real-time alerts to manage an issue before it escalates.

Key features:

• Automated PR reporting: You can generate and distribute comprehensive PR reports without manual work.
• Crisis detection: The AI-powered crisis alerts let you get a head start on crisis communications and brand reputation management.
• Theme discovery: Sprinklr’s AI identifies new trends and impactful content ideas based on real-time media analysis that you can use to shape your PR strategy.
• Competitive benchmarking: You can measure PR KPIs against competitors and track media coverage across brands or campaigns.

Pros:

• Powerful social listening workflows
• Comprehensive reporting and ROI analysis

Cons:

• Limited support content formats and inconsistent analytics

Plans/Pricing: Available upon request

G2 Rating: 4/5

5. CisionOne

Best for: Real-time media intelligence

Developer: Cision US Inc.

Cision is a comprehensive tool that offers features for media monitoring, instant insights, journalist outreach, and more. Its AI-powered platform, CisionOne, offers real-time monitoring across traditional, digital, and premium media sources globally, spanning 190-plus countries and 96 languages.

With Mention Streams for live tracking, smart alerts, and mobile apps, users can stay ahead of every critical brand, competitor, and industry mention. It’s no wonder 84 percent of the Fortune 500, including brands like Ford, Mastercard, Uber, Carnival, and Adobe, trust Cision for their media monitoring needs.

Key features:

• Journalist and influencer access: You get access to over 500,000 global influencers and a carefully curated media database for more impactful communications strategies.
• Social media management: The platform monitors conversations and posts directly to your social channels, combining earned and owned media insights.
• Smart alerts: You get AI-powered real-time alerts about crises, mentions, and industry trends.
• Advanced media analytics: CisionOne gives you instant insights into coverage impact and turns them into ready-to-share reports with one click.

Pros:

• Efficient journalist outreach
• AI-powered insights and reporting

Cons:

• May have outdated journalist data

Plans/Pricing: Available upon request

G2 Rating: 4/5

6. Hypotenuse AI

Best for: PR content generation

Developer: Hypotenuse AI

While the previous AI tools for public relations were more focused on media monitoring and social listening, Hypotenuse AI assists with the content generation aspect of PR. Its Press Release Generator allows users to craft professional, polished press releases in just minutes.

All it takes is a short description of your announcement, and the AI structures your press release for you. What’s more, Hypotenuse AI can also suggest strong headlines and keep the tone of your writing on point.

Key features:

• Built-in brainstorming: The tool can help you brainstorm different angles and approaches for your news to create a more engaging press release.
• Multiple draft options: You can select from different versions and then edit them according to your brand’s tone.
• High-quality writing: Since the tool is made for generating press releases, it offers clear and impactful copy.
• Image reading: Hypotenuse AI also extracts information from images to help you gather more data. Plus, it can crawl the web or spec sheets for product-related press releases.

Pros:

• Easy user interface
• Multiple templates to get started

Cons:

• Weak SEO element compared to competitors

Plans/Pricing: $150 per month; custom plans available

G2 Rating: 4.7/5

How PR professionals can make AI work for them

Each AI tool for public relations we’ve discussed above can help professionals enhance content quality and improve PR efficiency. These tools monitor your online presence, prepare for crises, create press releases, save time, and keep an eye on your competitors — just to name a few key functionalities.

As a next step, explore and test AI agents and tools to find out which ones best fit your specific PR needs. You can start with free trials or demos to get a sense of the tool’s capabilities. Experiment with a few different tools, and evaluate their impact on your daily operations. Then, adopt the ones that prove to be most effective for your team.